Most small businesses are cautious about what kind of marketing strategy to invest in. If you have a limited marketing budget, it’s important to spend wisely for maximum profit. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target customers and increase sales over time. That’s why 97% of marketers use social media to get closer to their viewers.
What are the benefits of social media marketing?
Here are the top 15 reasons why marketing via social media is demanding for small businesses.
1. Customers are using social media.
One of the top reasons small businesses market through social media is that customers spend time on social media channels. According to Statista, 70% of the US population has at least one social media profile. And by 2021, the number of social media users worldwide is expected to reach about 3.1 billion. With so many consumers using social media every day, this is a great opportunity for small businesses looking to reach online customers.
If your target audience is active on the channels they use most often, connecting with your target audience is straightforward. In other words, don’t let your audience come to you – go get your audience! If you’re not yet on social media, you may be missing out on an important opportunity to connect with your customers and get new leads.
2. If you are marketing through social media, it is easier for consumers to receive your message.
Users are active on social media platforms. Because these channels provide a fun and easy way to network, stay in touch with friends and family, and stay connected with what’s happening in the world. In general, users expect to be marketed and do not use these channels. However, this does not mean that social media users have not followed their favorite brands.
In fact, according to MarketingSherpa, 95% of online adults ages 18-34 can follow a brand on social media. However, if users use social media profiles that follow your brand, they will feel that the content and information of your social media campaigns are valuable. Whether looking for deals, enjoying fun content, or simply wanting to learn more about your brand, social media users connect with your brand on social media channels.
Consumers will be more receptive to your brand message on social media because social media is more interactive and allows you to showcase different aspects of your brand. The content you publish on this channel contributes to your brand’s personality and helps you express your brand’s voice. Social media not only delivers direct marketing messages, but can also build genuine relationships with leads and customers. This is what consumers generally react to.
Finding customers or companies on Twitter to discuss issues / concerns for your brand is probably not new. Or I’ve found Q & A for several brands of Instagram Stories. Most marketers make these social media channels better accessible to their viewers in a more personal way. That’s why.
3. Marketing through social media helps increase brand awareness.
Another benefit of marketing through social media is that it helps you build awareness and build awareness of your brand. Your business social media profile offers new opportunities to share your content and really present your brand’s voice and personality. By publishing engaging content that adds value to your target audience, you can make your brand more accessible and familiar to new leads and current customers.
For example, let’s say a new lead accidentally discovers your brand on social media. They may not have heard of your company before, but you can learn more about your social media content about your brand and the value you offer. This same situation may apply to current customers. After viewing social media content on multiple networks, existing customers can learn more about your business, which can increase their interest in repurchasing.
4. Marketing through social media increases inbound traffic.
Your social media profile offers your website another way to get more inbound traffic. It creates marketing through social media with a great strategy that complements search engine optimization efforts. Each piece of content you post on your social media profile is another opportunity to drive new visitors to your site. Visitors are given the opportunity to switch when they visit your site.
To get as much inbound traffic as possible, it’s important to consistently release content that delivers value to an attractive target audience. The higher the quality of the content you post on your social media channels, the more opportunities you get back to your website, attracting new clues. If your website is optimized for conversions, it is only a matter of time before these new cues turn into customers.
5. Different social media channels help you reach specific customers.
Another advantage of social media marketing is the ability to strategically target a wide range of customers depending on the channels in which the brand is active. Not only will your marketing message be visible to everyone, but it will also help you reach your target market and reclaim more suitable leads to your site.
Create a clear list of potential customer demographic values. It’s about the details. This list includes gender, age, location, interests, brands you follow, hobbies and more. You can better know these values and what social media channels you use to reach them. It also helps create content that engages viewers and increases the potential for transformation. The more relevant this traffic is, the more likely it is to increase conversion rates.
The key to getting the most out of social media marketing is strategically choosing the channels you want to invest your time, money and effort into. If you don’t know which social media channel is right for you, check out our post on social media platforms for your business and see what each channel is about and how it can bring you profits depending on your target audience and goals.
6. Social Media Advertising allows you to retarget to your ideal consumer.
Social media advertising requires some upfront investment, but social advertising can play many roles in complementing organic campaigns running on social media channels. Social media platforms like Facebook with sophisticated targeting capabilities can help target the ideal buyer, which can direct more relevant traffic to your site. This is the best way to get the most out of your marketing costs.
Facebook Advertising allows you to define your ideal customers through your advertising platform and identify new potential leads. You can then see the same type of behavior as your target customers on Facebook and serve your advertising content. Increasing relevant traffic to your branded site can improve results, no matter what your advertising goals are. Marketing cost savings through social media are high.
One of the greatest benefits of marketing through social media is that it can reduce marketing costs without sacrificing results. Social media results can be achieved by talking to fans or followers who spend most of their time creating and publishing content. The good news is that you can get pretty good results by investing only a few hours a week. In fact, HubSpot reports that 84% of marketers can spend six hours a week on social media to increase traffic. As you can see in the cross-channel analysis below
, CPM (Cost Per Impressions) on social media can be as low as $ 2.50. This is three times cheaper than advertising through existing media.
Even if you decide to make social media advertising an important part of your social media strategy, you will find that social media marketing is cost effective. Depending on your goals and campaign scope, running paid ads on social media channels such as Facebook and Twitter is relatively cheap. No matter how small your budget is, you can influence these channels to reach and switch to new leads.
8. Social media marketing can help improve search engine rankings.
It’s likely that you’re already focused on improving SEO. But did you know that search engines are likely using your social media presence as a ranking factor? Because successful brands tend to have a healthy social media presence, a strong social media presence can serve as a signal to search engines that the brand has value and is credible and trustworthy. Ranking factors are constantly changing, but there is no doubt that active social media channels are the last thing to help you out.
It is important to note that social media presence can affect search engine rankings as well as social media profiles can appear on Google’s front page when consumers are looking for your brand. When consumers click on your social profile and find they are outdated or unattractive, they may decide to move their business elsewhere. Therefore, it is important not only to continuously release engaging content on social media channels, but also to check your profile information regularly and make corrections and updates as necessary.
9. Your competition is on social media.
No matter what industry you are in or who your target market is, it is likely that your competitors are already present and engaged on social media channels. This is suggesting that your brand has a good chance on these channels, but it also means that some of your prospects may have already said competitors as we say.
To remain competitive in the digital marketplace, it is important to start efforts to increase your presence on social media. Using social media content not only gives you a little bit of personality for your brand, but it’s also an effective way to showcase your industry expertise and knowledge. This is one of the best ways to capture more relevant online traffic than differentiating yourself from your competitors.
10. Social Media Marketing Leads to Higher Conversion Rates.
According to HubSpot, social media has a 100% higher lead-to-close ratio than outbound marketing strategies. Every post you create on a social media channel and each interaction can be an opportunity to turn your interested leads into happy customers. By creating reports with leads and customers and consistently posting valuable content, brands can increase credibility and credibility, leading to more conversions.
The most important element of social media is the ability to bring a more human element to your brand message. Social media is where consumers get to know and network, so brands can show the human side of their products.
11. Social Media Marketing Helps Increase Brand Loyalty
Large enterprises can afford to build large, expensive customer loyalty programs, while small businesses must rely on other, cheaper methods to build brand loyalty. Social media is an effective way to build relationships with leads and customers, which over time leads to greater satisfaction and loyalty. In fact, a Texas Tech University study found that brands that target customers on social media channels are known to have high customer loyalty.
Social media helps you interact with your leads and build stronger customer relationships. This allows businesses to differentiate themselves from their competitors by increasing customer interest by showing viewers how brands differ. Customer satisfaction can be a brand advocate by communicating with your viewers through dialogue with valuable and engaging content.
12. Consumers are looking for referrals on social media.
Word-of-mouth Marketing is one of the most powerful tools in the Marketing Toolbox for all companies. Not only is it free, it helps build trust with new leads. In many respects, social media has taken a new exit in word-of-mouth marketing. The brand now encourages customers to leave reviews on their social media profiles, socially recommend the brand to friends and family, and provide ratings.
And there is a reason for Grollman! Consumers are more likely to buy under the recommended brand. These recommendations do not necessarily have to come from friends, family or colleagues. As you can see from the statistics below, consumers trust online reviews as much as they trust personal recommendations.
These statistics also suggest that consumers are actively seeking nominations on social media and that these nominations influence their buying behavior. For these reasons, it’s important for happy customers to actively encourage happy customers to leave brand reviews on social media and recommend products and services to others. This is a good way to create valuable word-of-mouth magic that will help your sales surge.
13. Social media helps connect brands with customers who didn’t know they existed.
Most brands rely on search engine optimization and PPC advertising traffic to find and engage in new leads. However, marketing through social media can be a great way to attract new consumers. As explained above, social media recommendations and reviews can be a great help in connecting brands with customers who didn’t know they existed. However, there are other ways you can use your company’s social media to open up new markets.
One way you can find new customers and market opportunities on social channels is social listening. You can see who participates in the dialog by following specific keywords to see industry trend topics. This allows us to showcase industry influences that can provide businesses with plenty of new lead opportunities while at the same time being partners for greater visibility.
14. Marketing through social media helps to increase the authority of your brand.
Marketing through social media helps build brand authority. This is an important part for effectively positioning your business as a market leader. The more valuable content you share on social media, the more opportunities you have to show your professionalism to your leads and customers.
When others share your content with their fans or followers or mention your brand in a post, this will help further build your brand’s authority. The more social media users talk about your brand, the more valuable your brand will be to others. This allows new viewers to see what your business is and follow the company for updates and insights.
15. Social media marketing offers the opportunity to gain new customer insights.
And last but not least … Social media marketing offers a valuable opportunity to gain new insights for our customers. By interacting with your current customers with leads from social media, you can see what it’s all about guiding your customers when they’re interested. Regularly review what your customers say on social media to better understand what they value most.
For example, through social listening, you can understand what your customers’ biggest challenges and concerns are and strive to create more content on these topics. You can also use social listening to see what your customers say specifically about your brand and use this information to make changes to improve customer satisfaction.
Social media gives you a better understanding of what your online behavior looks like. For example, you can use Facebook’s analytics platform to see what kind of content is most popular in your target market. You can also measure conversion rates for posts and ads across channels so you can see which campaigns are working well and which ones need more work.
Wouldn’t it be possible to get the results you expect from social media marketing? We help with marketing through social media. Our team knows what it takes to build and retain a thriving social media audience for small businesses. For more information, check out our social media management service, or contact us to make an appointment to call to discuss our service.