Once, I tried creating a personal travel blog. The funny thing was that I couldn’t find it anywhere despite scrolling to page 8 of my google search results! Where, then, did my blog go??

If you’re like me, Search Engine Optimisation (SEO) may not be the most familiar concept. But it appears everywhere when we talk about e-commerce. You google it, and find tons of websites giving you complex strategies on utilising SEO, leaving you confused and overwhelmed. 

By harnessing SEO effectively, you will find your website at the top of the search results list! So what exactly is SEO and how can we apply it to increase sales? 

Breaking Down SEO

SEO stands for Search Engine Optimization, a way to improve the quantity and quality of traffic flowing into your website through search engine search results. 

• Traffic quantity: the more traffic, the higher chance you have of attracting buyers.
• Traffic quality: you want to attract visitors who are really interested in the products you offer. For instance, you don’t want farmers who sell apples to visit Apple’s website!
• Organic Results: achieving traffic that you don’t have to pay traffic fees for.

How does SEO work?

The underlying goal of SEO is to make your website further up the search results page, so more users click on it. SEO strategies aim to make your site more accessible and reliable to users and search engines. When search engine crawlers know that your website appeals to users, it is more likely to appear first in various searches. 

For example, suppose you have websites A and B. Tablet and smartphone users have difficulty navigating and using website A. However, website B is interactive, providing a much nicer user experience for tablet, smartphone and desktop users. 

Using >200 criteria, search engines will definitely rank website B above website A. 

Why is SEO so important?

Did you know that, in the US, only 2.8% of internet users click on paid ads?

Paid advertising, social media, and other online platforms can generate traffic to your website, but most of your online traffic is driven by search engines. Organic results cover more digital real estate and receive significantly more clicks than paid ads. 

How can I harness SEO?

Depending on your eagerness to learn and the nature of your site(s), you can implement some basic SEO strategies yourself. A quicker way is to seek professional help. 

When it comes to looking for an expert, many agencies “provide SEO services”, but the quality can vary widely. Knowing how to choose a good SEO company can save you a lot of time and money. Poor SEO techniques can actually harm your site more than helping it.

Take action today!

Other agencies will easily quote you a high price of $6500 and even more for Website Design, SEO, and Copywriting. Even after applying for the Productivity Solutions Grant (PSG), the cost will still add up to about $1300.

At a fraction of the price, get products of the same quality if you work with The Digital Spacee.