When you chance upon “Just do it”, what do you think of? When you think of “I’m lovin’ it”, what comes to your mind?

Nike and McDonald’s are two companies that show how effective a good tagline can be. In one or two brief lines, a strong and good tagline conveys the core of the value you give to your consumer.

Creating a tagline is pretty useful since it pushes you to consider what you do differently for your consumers. It’s a great place to start when coming up with a tagline for your company.

It’s okay to be cute!

To be effective, a tagline does not need to be extremely creative or charming. A good tagline serves a practical purpose. It should be as explicit as possible about the distinct value that your company provides.

Many famous taglines are, in fact, quite clever. A brilliant play on words is “Red Bull gives you Wiiings” But it also conveys the strength of a can of Red Bull: It causes you to feel like you are flying.

Would someone know what you do and the value you give if they saw your tagline on your business card without additional explanation?

Add a little you in it!

The greatest taglines convey the company’s “personality.” “Think Different,” Apple’s tagline, accomplished just that. 

The phrase effectively encapsulated the concept that Apple, like its consumers, is one-of-a-kind. Apple has effectively positioned itself as the computer for creative professionals, and it is because of this relatively prestigious image that they can continue to demand greater costs than their competitors.

One of the most effective branding activities a business owner can do is to create a tagline for their company. It challenges you to consider the value you give to your consumers and how to communicate it effectively.

It might be difficult to come up with the perfect slogan, and it may take several tries to get it right. But, as Tag Heuer puts it, “ “success.” It’s all in your head.”

Make sure that it is unforgettable!

Keep in mind that you might just have a few seconds to capture your customer’s attention. Even if someone only hears a brilliant tagline once, it will stick with them. The quintessential illustration of this idea is, Subway, “Eat Fresh.”

Now, go take some time to think of a good tagline for your business!