Top recommended email marketing tools of 2021

Are you looking for the best e-mail marketing software?

Choosing the right e-mail marketing services can have a huge impact on the success of your marketing campaigns.

This article would seek to identify and compare the 6 best e-mail marketing services for small businesses.

Why is it important to choose the best E-mail marketing service?

Email marketing is one of the most cost-effective marketing strategies for small businesses. According to the Direct Marketing Association, email marketing has an average return on investment (ROI) for American businesses of 4300%.

This is because E-Mail Marketing is easy to manage, and you have full control over it so you can establish direct contact with your customers.

It is important to understand that the success of email marketing depends on the email marketing software of your choice. Because you are responsible for ensuring that the email is actually delivered.
If you’re not careful, you’ll pay more money with fewer marketing features and terrifying email transfers.

What do you find in a good email marketing tool?

A good email marketing service should be able to create very compelling email newsletters with a simple user interface (ideally a drag and drop editor).
You should be able to easily send a large number of actually personalized and targeted emails without much work. This is also called marketing automation.
Other email marketing services need to be able to easily manage contact lists, group users, and track the performance of email marketing campaigns.
Most importantly, a good email service provider will keep email campaigns out of the spam folder.

Then we shall now discuss how these are competing with each other with the most popular email marketing service providers.

1. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing services in the world. It is also the easiest to use and beginner-friendly email marketing service where individuals can easily manage their email list, contacts, email templates, marketing calendars and more.

Each account has access to unlimited email, easy tracking and reporting, built-in social media sharing tools, free, image libraries, list segmentation, Facebook ad integration and powerful e-commerce integration for the Shopify store.

It also provides their Email Plus account includes powerful features like email automation, drip campaigns, surveys and surveys, coupons, online donations, subject A / B testing, and send targeted emails to maximize the open rate.

Constant Contact provides unrivaled customer support through real-time chat, phone, email, community support and a vast library of resources.
In addition to online education, they also offer face-to-face live seminars throughout the United States. This allows small business owners to quickly learn the basics of email marketing and use it to grow their business like an expert.
For all of the above reasons, we rate Constant Contact as the best email marketing service for small businesses and start-ups.

Constant Contact has a 60-day free trial (no credit card required). After that, the price starts at a minimum of $ 20 / month.


2. SendinBlue

SendinBlue is a complete SMS and email marketing software for businesses. They are one of Europe’s fastest growing email marketing platforms.

A very easy-to-use platform that includes excellent tools for creating beautiful and engaging emails. The easy drag and drop email editor is suitable for beginners with no experience in email marketing.
SendinBlue includes a beginner-friendly marketing automation tool that allows you to send transaction emails, create workflows for automated follow-up emails, and categorize users. You can also use AI algorithms to choose the best time to send a large number of emails to ensure the best email delivery potential.

SendinBlue offers a completely free email marketing plan with unlimited contacts. With their free plan, you can send up to 300 emails a day, but every email has a brand.
Their paid plans start at $ 25 per month for Lite. You can include SMS in your account, but the price depends on your transmission requirements.
They recently improved their premium plans to include advanced features such as landing page builder, live chat, sales CRM and Facebook ad integration. This means that users now get more value at the same price.
SendinBlue also offers a separate SMTP bulk email marketing service that you can use to boost automated or transactional emails on your WordPress site. You don’t need this for email marketing campaigns, but it’s a handy feature to have in case your large web site needs automated, real-time, content-based mail.

3. Drip

Drip is a powerful enterprise email marketing platform for e-commerce, bloggers, and digital marketers. They offer a variety of tools to facilitate marketing automation, sales funnels, and individuals.
Their email software offers seamless integration into all popular website builders including WordPress and WooCommerce. This makes it easy to add a pop-up/optional signup form to your website and get more clues. An intelligent marketing automation tool that sets you apart from your competitors like
Drip Campaign Monitor is a smart email split, split test feature list group and visual automation workflow builder. With these features, you can reach your target customers in your email list and get more sales.

Drip’s support options include live chat support, webinar, automated education, detailed courses, free guides and excellent documentation.
We use Drip for multiple businesses because we can use smart e-commerce marketing automation to connect, join and send large numbers of emails to all our customers at the individual level. increase.
Their e-commerce revenue attribution feature shows exactly how much revenue you earn in each email marketing campaign.

The price of Drip is a bit steep, but I think Drip is the best email marketing software for e-commerce websites and business owners who need advanced features to maximize their marketing activities.
Drip is offering a free trial, and plans start at $49 per month. It includes all features.

Recently they added SMS notifications as all planning features. This will allow you to reach out to users through both email and SMS marketing channels. Therefore, it is a true ant-non-email marketing platform for store owners.

4. ConvertKit

ConvertKit is a powerful email marketing platform for professional bloggers, authors and marketers. It is very easy to use, and incredibly powerful. A unique feature of ConvertKit is that it will make it easy to offer upgrades and incentives for content using an email signup form. It also incl

udes easy-to-manage autoresponders and allows you to send mail directly from your mail service.
ConvertKit makes it easy to split your subscribers into those who are interested and those who have already purchased. Then you can increase the automatic mail conversion with a more personal feel. In marketing terms, this is called targeted email marketing. It has all the powerful features you’d expect from the best email marketing services, including A / B testing, beautiful email templates, landing page builders, and smart workflows.
ConvertKit provides email-based support and has a rich knowledge base along with excellent materials. Many ConvertKit features like the paid newsletter are specially designed for creators and professional bloggers, so we rate them with the best email marketing services for professional bloggers.
In addition, we have added the ability to sell digital products and subscriptions on the same platform.

ConvertKit offers a 14-day free trial, starting at $ 29 per month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced features like newsletter recommendation system, subscriber scores, advanced reports and Facebook custom potential customers.

5. AWeber

AWeber is one of the oldest and most popular email marketing service providers in the world. They offer a variety of tools for small businesses to manage their email marketing. Getting started using the
AWeber is simple. It connects seamlessly to most platforms, including WordPress. For more information, see our ultimate guide on how to connect AWeber to WordPress.
ready-to-use HTML email templates list management, autoresponders, A/B testing access to email tracking with detailed insights.

AWeber also has other powerful email marketing features such as automatic RSStoemail tag-based subscriber segmentation for AMP letter bloggers. The support option includes live chat, phone support, email support, live webinars and a vast library of know-how tutorials.

AWeber is offering a limited free service for up to 500 subscribers. If so, prices start at $19 per month. To save more, you can sign up for a quarterly or annual plan.

6. GetResponse

GetResponse is another very popular email marketing solution. It is very easy to use and simplifies email marketing for small businesses, including some amazing marketing automation tools that allow you to create smart automated campaigns. You can use the drag and drop builder to create campaigns, split contacts, or send any number of emails designed for a specific group. This tool will help you create effective email campaigns and increase your profits.

GetResponse includes beautiful responsive forms, landing pages, A/B testing, de-registration tracking, autoresponders. It also integrates with third-party lead generation software such as OptinMonster, SalesForce, Google Docs, and ZenDesk.

Support is available by phone, live chat and email. Their help section has plenty of free learning resources including videos, webinars, know-hows, guides, and more.
GetResponse offers a 30-day free trial. The price is 15 dollars per month.

7. Mailchimp
Mailchimp is one of the most popular e-mail marketing services in the world. This is mainly because they are offering free email marketing service plans on a perpetual basis.
Mailchimp includes a simple drag and drop email builder, autoresponders, and simple tracking for segmentation analysis into contact groups. You can also set delivery times based on the user’s time zone or split based on geographic location.

You can easily integrate MailChimp with WordPress, Magento, Shopify and many other platforms. If you are using WordPress, see our Ultimate Guide to Using WordPress with Mailchimp for more information. When it comes to marketing automation capabilities, the Mailchimp platform is quite limited compared to others on the list like Drip and ConvertKit.

Recently Mailchimp tried to add a lot of “advanced” features, but since I’ve tested this a lot, there are no truly advanced features.
Mailchimp support is provided via email, live chat, and a knowledge base of large tutorials. However, their support often does not slowly match the quality of service you provide.

Their paid plan begins by 10 USD / month for a maximum of 500 subscribers and price increases in increasing 500 subscribers.

However, if you want unlimited audience, the extended object segment, a multi-instinct test and comparison report, you must switch to your plan of $ 299 each month.

Final Thinking: Best E-mail Marketing Service

There’s dozens of e-mail marketing services out there and we want to make sure that you choose the right to your business needs. Here is our expert choosing:
If you are a small, charitable business or a new blogger, we recommend the constant contact. Your prices are excellent, and the team supports the full topnotch. Your team helps you to find success with e-mail marketing immediately.

When you run an online / e-commerce website, we recommend that you use drip as it is the best e-commerce e-mail marketing software. Personalized features and their automation are extremely powerful. Many of our business websites use drops.

If you are a professional blogger or content creator, we recommend Convertkit. They offer a user-friendly platform with segments and advanced separators, with which you can bring your blog business to a new level.

If you are a business owner who wishes a powerful marketing automation tool that combines e-mail marketing, e-mail bulk SMTP and SMS, we recommend using sendInblue. Your platform is easy to use and allow you to manage both e-mails and SMS from a single interface. They also offer a free package forever forever forever the best free e-mail marketing software.

Pro Tip: Get more e-mail subscribers, faster!
If you have selected an e-mail marketing service for your company, you probably want to start to get e-mail participants to boost your network and start promoting your products & services through email marketing!