54% of B2B marketers say they’ve generated leads from Social Media.

Most people use Social Media in their everyday lives, and it doesn’t appear that this will change anytime soon. As a marketer, this implies that using it as a tool isn’t really an option any longer – it’s a need. B2C businesses should at the very least be on Facebook, whereas B2B businesses should be on LinkedIn. While the aforementioned data can assist you in making educated decisions about how you utilize the platforms, the best method to develop your business with them is to just Social Media.

So here are the Top 7 Major Social Media Platforms that you should be on.

1. Facebook

Till date, Facebook is still the largest Social Media platform with more than 2.5 million monthly users, and with over 65 million companies utilizing Facebook Pages and over six million marketers actively advertising their businesses on Facebook. 

Regardless, consider having a presence on Facebook if your business stands to profit from sharing industry-related news, interesting (short-form) videos, graphics, and other aesthetically appealing content—especially if your core audience is above the age of 30. You may also use Facebook groups to bring your clients or community together in one location online. Unlike Facebook company pages, Facebook groups aren’t for advertising, although they may be useful for generating dialogue.

It’s a very safe option if you want to establish a Social Media presence.

2. Instagram

Instagram’s monthly user base has surpassed 1 billion. Instagram which was acquired by Facebook in 2012 has influencers, companies, bloggers, small business owners, friends, and everyone in between that call this place home. If you’re asking whether a significant portion of your audience uses the platform, the answer is almost certainly yes.

Instagram has quickly become one of the most popular Social Media sites for teenagers and young people worldwide. Instagram usage declines with age but remains stable among men and women, so if your consumers are under 40, you definitely have to start an Instagram right now.

3. Youtube

With over a billion hours of videos being watched every day on Youtube, this Social Media platform is Google but in video form. YouTube (owned by Google) is generally referred to as the second largest search engine behind Google, in addition to being the second-largest Social Networking site.

Using YouTube to advertise and broaden your presence on the network is definitely effective. 

4. Twitter

Twitter is a Social Media platform that covers a wide range of topics including news, entertainment, sports, politics, and more. Twitter differs from most other social media platforms in that it places a heavy focus on real-time information – information that is current at the moment of posting. For example, when Public Transports are down, you can check if people or the company is tweeting updates with regards to the situation. Another distinguishing feature of Twitter is that, unlike other Social Media platforms, it only permits 280 characters in a tweet (140 for Japanese, Korean, and Chinese).

In this day and age, people like information summarised, quick and informative. Therefore, Twitter’s characteristics cover it all. 

5. Tiktok

TikTok describes itself as the top destination for short-form mobile video, with a purpose to inspire creativity and spark joy to its users.

This new Social Media platform has been around for just a couple of years, yet it has already generated over one billion downloads in its first year. TikTok is now said to have over 800 million monthly users, putting it among the top Social Media platform in the world in terms of raw user numbers.

TikTok has undoubtedly struck a chord, despite the fact that it is the most recent Social Media platform to hit the market. The app became the fastest growing app in the world after only one year in 2017. Despite attempts to prohibit TikTok in the United States and its suspension in India, the app had been downloaded 2 billion times worldwide by 2020.

TikTok is the platform to use if you want to communicate with Gen Zs. In the United States, 25% of the audience is under the age of 18. Those users are also very engaged; in January 2021, TikTok spent more time per user than Facebook.

6. Pinterest

Unlike other Social Media platforms, where engagement is the primary goal, Pinterest is a place where users go to discover new things and be inspired. 78% of Pinterest users believe brand content is beneficial, according to Pinterest (much higher than that on other sites). This provides your company with a one-of-a-kind opportunity to influence its purchase decisions.

Because Pinterest users want to be inspired to try or buy new items, having a presence on the platform may help you get your business in front of them. 

7. Linkedin

LinkedIn has evolved into much more than a résumé and job search platform. It has grown into a professional Social Networking platform where industry professionals share information, network, and develop their personal brands.  It’s also become a platform for companies to build thought leadership and authority in their field, as well as recruit top personnel.

LinkedIn also has advertising options, such as promoting your content, sending tailored advertisements to LinkedIn inboxes, and showing ads on the Social Media site’s sidebar.

Start establishing your Social Media presence now!