As a brand, social media is where you have to be. Almost everyone (even your mother, grandmother, and great aunt Marie) spends the majority of their waking moments on social media sites. And, because the guiding principle of marketing is to “get consumers where they are already,” social media gives you the best chance to engage with your target audience.
However, you cannot just set up a few social media pages and expect revenue to start pouring in (if it were that simple!). If you’d rather be a social media success story, you have to brand yourself in the same way that you need a good marketing plan.
Social media branding enables you to cut through the chaos (and there is a lot of it) and become instantly recognized to your target audience, resulting in more revenue, inquiries, and transactions.
But how precisely do you go about doing that?
Create marketing personalities
Your marketing personalities will differ depending on the platform. TikTok users are younger than Facebook viewers. This is the truth, and if you utilize the same information on both platforms, it is conceivable that it may not connect as well. For that reason, it’s a good idea to establish different personalities for your own marketing activities.
Begin with the corporation’s client base and connect it to the different social media platforms you utilize. Your Twitter account, for instance, may target millennial moms, but your Instagram page could target small businesses. Having defined personas for each network allows you to limit your quality content and maybe even change your tone.
Chipotle’s Instagram page employs memes to engage with that specific sort of client. They’re amusing memes that everyone knows. With each meme shared, you start to look forward to more, establishing Chipotle’s brand recognition on Instagram.
Invite an Influencer to Take Over
Having an influencer manage your digital networks for a day encourages their fans to follow you while also providing him or her with another platform to demonstrate wit and intelligence.
In 2013, for example, entertainer and avid Boston Red Sox fan Rob Delaney managed the MLB Twitter account. Delaney’s page garnered around 20,000 followers as he posted baseball “facts.”
Furthermore, the takeover aided MLB in developing a social media brand that many sports organizations strive for: being humorous and easygoing.
Quality content is key
Spreading the word about your company to new people is an important element of social media success. What’s the best method to go about it? Make stuff that others will want to share.
The cornerstone of social media is content. In fact, an entire business has sprung up around it: content marketing. When it comes to social media marketing, you want to position yourself as a go-to destination for excellent material in your sector.
Your content is the cornerstone of your social media success; it must compel people to click, interact, and promote. Whether you opt to focus on video content, memes, GIFs, or textual articles, you must establish yourself as a firm that generates great content.
Utilise stunning visuals
Instead of apparently random photographs with your logo pasted on, images may be effective instruments for encapsulating your brand’s identity and messaging.
- The following elements should be reflected in visual content:
- Themes that your company stands for
- The distinctive or distinguishing characteristics of your brand
- The issues that your target audience is interested in
This type of visual material not only engages fans but also establishes and strengthens brand identification. Use picture editing programs that are solely dedicated to altering social media postings, such as Instasize.
Use different accounts to target different areas
It is often preferable to have numerous accounts if your firm is large enough or has a diversified collection of products and/or services. The benefits of having several accounts include being able to focus your branding, appeal to a certain demographic, and serve up relevant material.
You can approach this in a variety of ways, including:
- An account for each place: This is the most common on Facebook since it provides a location function for Pages (Carmax has locations set up on Facebook)
- Keep marketing and customer service separate. (Twitter accounts for folks that receive a lot of questions)
- Accounts by audience, such as Nike, for each sport with which they collaborate.
- A mascot account, similar to what several prominent sports teams have