Colorful mascots can bring a simple company image to life. Mascots can be animals, humans, or objects that have been personified.
With a mascot that can be tied to anything from commercials to business cards, the idea is to develop trust and brand awareness.
A mascot’s first and most significant attribute should be recognition. Even in writing, any brand should be easy to recognize.
However, with visuals, you may build an easily recognizable brand simply by adopting a charming mascot. Consider Tony the Tiger or Captain Crunch (as shown in the video), both of which are associated with prominent cereal brands.
The logos are large and bright, but it’s the characters that truly make the cereal stand out on the shelves. When creating a mascot for a business, it should be simple to recognize. It doesn’t have to be extravagant or too detailed.
However, the character should have a sense of humor. This is what makes the mascot feel authentic to the company and why consumers identify with the image.
If customers feel your mascot is “real,” the experience and connection to your brand will be just as genuine.
Branding a Product
A mascot does not necessarily need to be used to brand an entire firm. Mascots for particular items inside a firm might sometimes be easier to design.
These mascots assist in the sale of items, although they are not usually linked to the underlying corporation. This might be advantageous if the firm owns a large number of items or produces a wide range of products, each of which deserves its own brand.
Consider Zurb, which has two distinct brands: Foundation for Sites with its friendly Yeti and Foundation for Email with Inky the octopus.
It’s also wonderful to have items that have branded mascots but don’t rely on them. Consider McDonald’s, which employs the golden arches as its logo.
However, they have had Ronald McDonald (see video example) as their mascot for decades. For marketing their late-night hours, they even developed an older mascot dubbed Mac Tonight. This became a meme, and it’s an excellent illustration of how minor mascots may connect to only one aspect of a larger brand.
Because every product is unique, the value of a mascot varies depending on what you’re creating. Consider how much a mascot should influence each product and how important it is for a strong brand design.
Bringing a Logo to Life
Mascots may make a company feel more “alive” and exciting. When a brand comes to life, it makes the firm and its goods far more appealing to the majority of consumers
The finest mascots are usually overly dramatic humans or animals, and this persona may be employed in billboards, print, or film.
Some mascots don’t even have to be unique! Consider Owens Corning insulation, which is frequently connected with the Pink Panther.
They pay for the usage of the Pink Panther, which attracts attention to their firm. The company “Owens Corning” is not well-known. The Pink Panther, on the other hand, is a well-known character.
Themes and Favicons
Mascot branding may also be found in digital theming and design. This may include websites, but it also includes print items such as letterheads for business cards.
A fantastic mascot does not have to be well-known throughout the world. A rendition of Zurb’s yeti is unlikely to be recognized in every household. However, it is acknowledged by industry professionals, which is all that truly matters.
Website favicons are kept in bookmarks and shown on each tab in your web browser. When you have a mascot, you can always count on a superb favicon design. I prefer the straightforward design on Speckyboy, which incorporates the two eyes within the logo.