Marketers, oh, marketers. They use more acronyms than a drill sergeant in basic camp, and their lingo changes more regularly than the weather in New England.
Have you ever sat down with an agency and thought, “What the hell are they talking about?” following your call? “SEO? KPI? CRM?” you might wonder. So, we’ve come up with a solution for you – a dictionary of terms, if you will. We’ll go over some typical marketing jargon and phrases, as well as what WE talk about as marketing experts. May you emerge from it appreciating our proclivity for condensing sentence fragments into little clusters of letters and obsessively discussing Google Analytics.
Marketing for newcomers-Glossary
(n)-A branch of inbound marketing, content marketing is the process of creating content, you guessed it, content to attract potential customers and drive interest and participation. But this is not about sales; on the contrary, content marketing aims to educate potential customers in your industry and help them better understand or solve common problems they encounter. The types of content that can be produced include blog posts, white papers, videos, social media posts, e-books, webinars, etc., etc.
(v)-Sometimes you will hear the word “copy” floating around-this is just another word based on the content of the text format. Therefore, “copywriting” is the act of creating this type of content, usually for companies.
CPI-Cost per impression
(n)-CPI is the cost each time a potential customer sees your ad on your webpage. This will be collected by the website publisher, who may require each advertising audience to pay a certain amount. Note that the number of views is not the same as the number of clicks (such as PPC). When users who match a particular buyer’s personality are likely to see your ad, an impression occurs, such as when the ad is displayed in the sidebar of the website they are visiting.
CPM: Cost per thousand (Cost per thousand)
(n): This is very similar to CPI, the difference is that this is a measure of estimating the cost of advertising based on 1,000 visits or impressions (thousand is 1,000 in Latin). For example, if a website publisher charges a CPM of US$1.00, this means that you need to pay US$1.00 each time the ad views reach 1,000.
CRM: Customer Relationship Management
(n): Manage and analyze customer data and the interaction throughout its life cycle circulates in your system. This can be done by using measurement tools and techniques to help you improve your business relationship with customers, you can find examples here.
Drip is a type of campaign or communication plan that involves sending pre-written emails, messages, or material to a group of clients over a period of time. This might be part of a re-engagement campaign, a welcome series, or a way to keep existing clients interested.
Taking the “Live” Step:
(v): This one is self-evident. When you’re ready to publish your website, landing page, blog post, or other project so that it may start ranking in search engines and be used by the general public, you’re ready to go live.
The Hamburger Menu:
(n): Despite the fact that it sounds delicious, the marketing version is a little less so. When you’re on a website, a hamburger menu is a three-stacked-lines design that appears on your mobile screen and indicates navigation. Who’d have guessed there was a term for it?
While this entry in our glossary may appear random, it underscores one of the most crucial aspects of website development: ensuring that it is responsive. For the first time in history, mobile Internet use exceeded desktop use in 2016, which means your website isn’t servicing your market if it can’t be read and accessed on a phone.
(n): This isn’t marketing to other marketers. Even before the sale, it’s marketing to educate, delight, and inform. Inbound marketing is the process of generating leads through content development (that is, good material, not just a lot of it), social media strategy, and SEO. Cold calling (an example of outbound marketing) is the antonym of inbound marketing, and we all know how effective that is.
Key Performance Indicator (KPI):
(n): A measurable metric that reflects and demonstrates how well a corporation is accomplishing its major business goals. This is a multi-tiered notion; you don’t just assess performance at one level of your sales funnel, and your keys should be put out before you measure them. This entails setting objectives!