Planning your Social Media with a strategy should be your first step. Let’s take a step back and look at the big picture before you jump straight in and post something on Social Media.
What are your goals?
What role does Social Media play in achieving your company goals? Some companies use Social Media to raise brand recognition, while others utilize it to increase website traffic and sales. Social Media may also help you build a community around your business, as well as function as a customer service channel for your consumers.
Which social media platforms do you want to focus on?
Facebook, Instagram, Tik Tok, Twitter, LinkedIn, Pinterest, and YouTube are the major Social Media platforms that you can look at now. Social messaging services like Messenger, WhatsApp, Telegram, and WeChat are just at your fingertips too. When you’re just starting out, it’s preferable to focus on a few channels where you believe your target audience is active rather than trying to be everywhere.
What type of content do you want to share?
What sort of material will be most appealing to your target audience?
Is it photos, videos, or websites that you’re looking for? Is the information instructive or entertaining? Making a marketing persona, which can help you answer these questions, is a smart place to start. And you don’t have to stick to this technique indefinitely; you can always tweak it based on the results of your Social Media posts.
Start strategising your Social Media presence with a team today!