How to Listen and Engage through Social Media?

Social Media marketing for small businesses usually starts with having a consistent presence on social media. Stats show that 91% of retail brands use 2 or more social media channels today.

By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.

As your company and social media following expand, so will the number of people talking about your brand. People will leave comments on your social media postings, tag you in their posts, or send you direct messages.

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How do Social Media comments help?

People may discuss your brand on social media without informing you. As a result, you’ll want to keep an eye on what’s being said about your company on social media. If it’s a compliment, you have the opportunity to surprise and please them. Otherwise, you can give assistance and solve a problem before it worsens.

You can manually check all of your social media alerts, but this is inefficient, and you won’t notice postings that don’t include your company’s social media profile. Instead, you may utilize a social media listening and engagement tool that collects all of your social media mentions and messages, including those that aren’t tagged with your company’s social media profile.

Constant comments on your post during the first 24 hours might actually increase engagement and exposure since most social media platforms’ algorithms will boost your post if there is an active engagement going on.

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Building a Social Media community

You’re creating a community on your social media platform as discussions and comments pour in. This makes your customers feel like they belong and that their ideas and suggestions are valued.

Your social media presence might potentially serve as a sort of customer service and front-of-house “staff” to your customers. This new type of customer service is described as quick, efficient, and pleasant.

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