How Jingles Can Be a Great Way to Market

For more than a century, music has been utilized to market items. Before commercial radio and television, firms like Anheuser-Busch commissioned extended songs to entice customers.

From Top 40 singles to commercial jingles, we’ve all been victims of a “earworm” tune or melody that, whether invited or not, embeds itself in your brain on repeat. Impact defines success in the realm of branding and advertising.

It’s difficult to establish a lasting impact on a customer in a 30-second time frame, but if you can hook them with a jingle that they’ll sing for the rest of the day, you’ll be geometrically optimizing your ad purchase.

You can’t utter the name of certain businesses without hearing its jingle come to life in melodic form. McDonald’s, Kit Kat, Sheng Shiong, Laughing Cow, and Ricola are among companies that have a strong auditory identity as a result of memorable jingles.

The magic of a jingle is that you will remember a phone number or a phrase even years after hearing it for the first time. Here’s 5 advantages of having a jingle for your brand.


Brand Recognition

Radio jingles are an easy approach to raise brand recognition. People link it with your brand when they hear it. When a consumer hears your radio jingle and sees an advertisement for your company or product, they will remember the music.

Listeners will remember your radio jingle whether they dislike it or love it. The consumer will then develop trust in your brand and be more inclined to pick it over a competition.


They are efficient.

Have you ever pondered why major corporations, such as the aforementioned McDonald’s, continue to utilize jingles? It all comes down to one thing: they work.

Jingles stick in people’s minds because they are catchy and memorable. Being always present in a person’s consciousness might motivate them to take action. This might range from going to a store to making a lucrative buy.

Remember that, at the end of the day, an advertising strategy’s primary goal is to increase profit. Gaining new clients, raising brand recognition, increasing traffic to the firm website, and developing relationships with the general public are all important, but they are secondary to profiting.

A simple yet memorable jingle can persuade consumers to visit a store, buy a product, or sign up for a service.


They leave an impression.

Jingles aren’t very lengthy. They last no more than two minutes. This makes them easier to recognize and recall.

It also indicates that someone may recognize their song or lyrics after only a few hearings. At the same time, the brief duration makes jingles memorable. After hearing the first few notes, a listener may be able to identify the jingle.

Adding a catchy song to a basic, brief jingle may turn it into a viral advertising message. Consider the most memorable jingles over the last few years. Consider the commercial tunes used by McDonald’s, Coca-Cola, Geico, and Folger’s. McDonald’s, for example, has continued to utilize the “Lovin’ It” jingle years after it was first released.


It’s a catchy melody.

Putting individuals in a good mood might motivate them to make a change or go shopping. It might also assist to generate interest in your company.

You need the correct music if you want people to be enthused about your product or service. Music affects us in various ways. Hearing the same commercial jingle for the second time might put us in the same mood.

You may make customers excited about your business by using a jingle in your next advertisement.


Cost effective

While a memorable jingle might help you get loyal consumers, you only have to pay for it once. Many businesses avoid creating jingles because they are costly. They do not, however, include royalties or recurring payments.

That means you may use them as many times as you like for a greater return on investment!


Bring your brand to the forefront.

Our world is oversaturated. We are inundated with visual advertisements everywhere we look, both online and in person. We’ve gotten to the point where we can tell when a company is trying to sell us something.

A catchy jingle, on the other hand, can pierce through the cacophony of advertisements. Rather than attempting to differentiate yourself from the competition, a well-written jingle may accomplish it for you.


You need a plan to help you compete now that it’s more difficult to catch someone’s attention amid the various advertisements we view every day.