How did Ralph Lauren become so iconic?

“I’m interested in longevity, timelessness, style—not fashion.”

Ralph Lauren, the guy who established a garment empire by pulling inspiration from movies, sports, and how the affluent and powerful conduct their lives, said the following remark. 

From apparel to iconic logos to vehicles, everything he touches is based on this idea.

Source: Fortune

Ralph Lauren, formerly known as Polo Ralph Lauren, is the most renowned brand in America and the sport of polo. Ralph Lauren was the personification of the global desire himself, with the objective of selling the American Dream. Polo represented a special link to people, horses, fashion, and, most importantly, prestige for the young entrepreneur. He combined the four elements into a stylish apparel line that would improve polo style and comfort in everyday life.

Ralph Lauren’s formal trademark is the Polo Player emblem, which represents the lifestyle of the English aristocracy. A Polo Player on a galloping horse is featured in the traditional, beautiful, and strong black and white logo. The brand’s name is written in capital characters beneath the exclusive symbol.

Ralph Lauren established the way for future designers in the American male fashion industry. Ralph Lauren is a brand that is widely associated with preppy luxury and a return to adolescence. Polo shirts by Ralph Lauren were so successful that the brand had to delete the word “polo” from its name. It became known as a fashion house rather than just a polo shirt manufacturer. Polo Ralph Lauren capsules are still available at the brand. The Polo Bar in New York City, Ralph’s coffee shop, and its eateries have now been added to the mix.

black bicycle parked beside brown brick wall

For over five decades, the Polo logo has transformed an obscure brand into a worldwide recognized lifestyle item. It is the face of a clothing line that exudes superior quality, elegance, and power. Ralph Lauren’s famous logo, like its founder, is restless on multiple levels.

When you go into a Ralph Lauren store, you’ll see that the majority of the clothing is classic in style — think clean-cut oxford shirts and simple polo shirts with the embroidered pony. The Ralph Lauren brand name, the beauty of the stores, and the richness of the materials, along with the consistent focus on classic designs, have managed to capture exactly what buyers seek from a premium brand.

When you go into a Ralph Lauren store, you’ll see that the majority of the clothing is classic in style — think clean-cut oxford shirts and simple polo shirts with the embroidered pony. The Ralph Lauren brand name, the beauty of the stores, and the richness of the materials, along with the consistent focus on classic designs, have managed to capture exactly what buyers seek from a premium brand.

Customers may show their personality by wearing Ralph Lauren because of the combination of sophistication and simplicity. The apparel’s design begins with a blank canvas, giving the customer the freedom to interpret and express his or her personal style in the finished product. Ralph Lauren’s brand identification has been strengthened as a result of this simple and intelligent design strategy, which has helped the company to increase its equity in many market and product categories.

Ralph Lauren’s strategy of maintaining a balance between classics and current trends isn’t a one-time thing. It’s ingrained in the brand’s DNA. It announced in September 2017 that it will bring back one of its most popular and profitable collections from the 1990s, the Polo Stadium Collection, which debuted at the 1992 Barcelona Olympics (which was in turn inspired by the uniforms worn by American athletes in the 1920s and 1930s).

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