The landscape of digital marketing changes so frequently that it is almost impossible to imagine what the future of digital marketing offers in terms of opportunities.
In the past year or two, new technologies, social media, and influence marketing have been maturing from the outset as a viable and powerful marketing channel in their own right.
What do you think are the biggest content marketing trends after 2020?
Marketing Forecasts for 2021
There are two main trends in the digital marketing industry. That’s what everyone is talking about.
The first is AI. We are beginning to realize the opportunities for marketing strategies for AI-based content. If 6070% of the content we make is unused, AI will start forcing us to rethink what we make and why we make it.
Second, enable employees. What AI creates and informs, but the best storytellers are existing employees in the business as a whole. Every company needs a strategy to activate these employees as creators and the most effective distribution channels for sharing their content.
This is the AI paradox. More notifications about what robots should do to us We need more internal experts to create and share that content.
There are some obvious facts. Content marketing won’t go anywhere for the time being. But can we see other digital marketing trends as we move towards 2020?
Smart speakers and “secretaries” have come out or have been quite a bit, but people have lost their self-consciousness to interact with various new consumer devices such as mobile phones and various new consumer devices such as Amazon Alexa and Google 2017 and 2018 It began to appear in earnest in the year. Groove has appeared on the market. There is no reason for the mobile trend to stop growing, but hands-free technology will be the more standard method users have chosen to interact with their devices. It is estimated that more than half of all search queries are driven by voice search.
The growth of such voice search-based smart devices will provide more market opportunities for those who own the devices. Amazon already seized this opportunity when it began offering more affordable Kindle devices in return for agreeing to receive marketing communications. Targeted Alexa advertising is already going with other devices in the pipeline.
Advanced AI Technology
Artificial intelligence has extended what is possible in the digital marketing world for quite some time, but in the coming years we will see an exponential leap in what this technology can do. The chatbot has become the standard for customer service, and machine learning algorithms are becoming more and more complex and begin to replace live agents more and more frequently by allowing them to imitate humans with near eerie accuracy.
Marketing is becoming more and more interactive and personalized, and chatbots allows you to take advantage of these trends without the additional burden of employees and resources.
AI is also used in advertising. We haven’t reached human-level creativity yet, but Google has already run AI-based ads to identify the best-performing ad designs, copy and auto-tune based on user participation, and launch campaigns. Optimized.
Social Media Takes Over the World
You might think that social media is already widespread, but say, “I haven’t seen anything yet.”
Social media really integrates with both / offline services that have continued to announce their presence in all areas of our lives.
A dystopian Netflix series Black Mirror episode, social by individuals assessing their interactions with others and granting better housing, profession, and social status based on an overall assessment. The media leaked to the real world on the screen.
Science fiction? It may not be right now, but it won’t be long in the future. Most mobile phone apps already share data with social media networks, and it is now common for employers and recruiters to review their social media profiles before interviewing.
What does this mean to marketers? Opportunities for the increasingly sophisticated AI algorithms used in social media to provide deeper understanding and highly targeted suggestions and services for individual customers.
Micro Influencer Marketing uptrend
Influencer Marketing is already the best influenza on platforms like Instagram and YouTube, attracting millions of followers and raising six-digit imports in dealings with brands. It has grown significantly over the last few years.
However, influencer marketing is still in its infancy and offers a higher ROI than existing advertising channels, but there are some issues to be resolved.
Fake followers is currently an unresolved issue, and there have been several notable incidents when the brand/influencer relationship was aggravated in a bad way.
Famous influencers are also starting to lose power when increasing sponsored posts, and the credibility and influence of recommendations is diminishing.
As consumers continue to value individual recommendations over marketing, it makes sense to invest more in “micro influencers”. The power of influencers is measured by their personal relationships with individual followers, not by the number of followers they boast.
Augmented Reality’s common presence
Remember the Pokemon GO boom of 2016? Mobile games, augmented reality are not only best practices for how to use video games in video games, but also marketing opportunities for businesses to sell to customers who are trying to catch a pokemon or two at their doorstep.
Augmented Reality is no mere delightful device for gamers. It can be perused by companies to increase their outreach to more customers by integrating augmented reality into their products and services, further enhancing the customer experience presented.
Video being up and coming to overtake digital channels
Savvy marketers have been recognizing the power of online video in 2015 over the years. The Washington Post predicts that by 2020, video will account for 80% of all online content.
Although not enough yet, video is already established as a powerful medium, and live streaming video is on the rise.
Especially last year or so. Video marketing is very effective at increasing engagement levels, and consumer demand for video shows no signs of slowing. YouTube is already beating Facebook as the second most visited site (Google is, of course, number one).
If you aren’t fully incorporating video into your brand marketing, you’re already behind, but it’s never too late to get involved. The combination of live video and augmented reality makes exciting, original, and creative video content channels undoubtedly a big winner in 2019.
Going back to the basics of staff revitalization.
Of course, these technological advances should not overlook all the very interesting but great marketing strategies and the basic principles of making a good company.
Through staff activation, the organization can get the most out of all its employees. Employees act as brand ambassadors to increase sales and conversions in a true way that is more effective than their advertising campaigns.
Going back to marketing trends, employees will participate and play the role of micro influencer in the enterprise. When you successfully hire individuals who fit your brand value and help develop your passion for what you are trying to achieve, they are to act as your most devoted cheerleader.
As technology becomes more dependent, more and more organizations recognize that they need to enable storytelling and organic sharing capabilities for their employees as they become more “human.”
This is the “AI paradox” for us on our behalf. With machines in this world of brave and new opportunities.
Where do you think marketing is going?
Not long ago, a great team of Velocity Partners designed this “Future of Marketing” slideshow based on a metric obtained from several B2B marketing leaders. These words are very true, and we can see this future unfold in 2021.