Digital marketing trends for small businesses to hop on in 2021

Digital marketing trends continue to evolve at an alarming rate. And now we have entered a new phase with a focus on personalization, seamlessness and automation.

Smart SMEs are leveraging new technologies to approach their customers in ways that make them feel special at the time and place they want. If you’re looking for a way to enhance your marketing to find an edge, you don’t want to miss these 10 digital marketing trends.

1. AI for Digital Marketing

Now, in small businesses, I think we’ll focus on artificial intelligence (AI), a key digital marketing trend that seems impossible, but is actually reachable. Several tools have recently been released that allow you to spot trends and turn them into actionable insights from large amounts of data. With Pardot by Salesforce, you can enhance your marketing with incredible computing power with a variety of solutions, from Marketo by Adobe to LOCALiQ.

One important fact to realize here is that AI does not always make decisions on your behalf. Instead, get to make recommendations that took months (or more) to figure out if a particular advertising strategy worked, when it was a good time to reach potential customers, etc. Compare trends in the data received. Probably.

AI saves money by accelerating processes and looking into the future so you can’t spend hours or dollars on dead end strategies. Most importantly, starting early is the key to success, as it is as powerful as you use it to learn as you learn.

2.WiFi Marketing

It’s no surprise that free public WiFi is part of the customer experience. We are no longer in a position to see this as a perk. It’s like having a bathroom or air conditioning instead.
Next, how do you know if your business is profiting from this deal? By providing connectivity, WiFi marketing offers the opportunity to do more than just meet the needs of your customers.

Smart marketing isn’t just about gathering information or jumping into the latest digital marketing trends, it’s about understanding how valuable that information is in context. WiFi marketing uses free WiFi to collect information and provide it to clients connected to the network. The beauty here is that customers already know that they have visited your physical location, so even if they haven’t bought anything, you’re stepping up more steps than anyone else with your audience on Facebook, Google, or any other common advertising space.

If you have the proper system in place, you can track visits, length of stay and more The trick is to put the offer in front of them at the right time to achieve the transition.

3. Agile Marketing

The Agile framework has revolutionized the way software teams work together to bring the best products to market. Published in 2001, Agile Manifesto accommodates a very top-down development environment. Each project is developed by multiple teams and works in parallel, with subdivided details, but we don’t offer a product that works until everything is integrated.

This approach has had many problems, from combining the work of different departments with different design philosophies to building a product without understanding how and why customers use it. In response, Agile Programming focuses on fast iterations and builds a small usable piece that can be tested with the target audience to see if the software works as intended. And developed the software.
Agile Marketing applies these principles to marketing so that they can be applied to SMEs. The idea here is to complete with repetition in mind and focus on the most rational high value marketing projects to try.

Instead of focusing on launching a large advertising campaign, focus on breaking it down into smaller, viable parts. At each stage of implementation, make sure it works and adjust accordingly. For example, if your email campaign doesn’t reach your target audience, you’ll have to spend some time reprocessing your messages before joining more social media.

4. Personal

Our mobile device remembers numerous ratings for those who follow on social media, such as home address, where to order takeaways in general. It’s not surprising that we expect the same in marketing. To be honest, it raises the bar for marketing to those who want to buy in our business.
Here, the core is to focus on personalization. That is, not only do customers visit your website, but you also take a closer look at other data that your customers leave in the aftermath.
How do they find you? What is the way they access your website most often? This important information will give you an idea of ​​the best ways to reach it through transformation suggestions.

5. Smarter Social Media Marketing

The truth is: Social Media Marketing is a key element of most small business marketing strategies, a key digital marketing trend, and perhaps the easiest to reach your customers. The method. The problem is that there are different channels that can be reached and it is unclear what is the most effective way in places where there is a high potential for conversion. If you haven’t already, make sure you’re taking the time to get your customer avatar practice.

Depending on the age group you are focusing on, you should invest in a variety of social media platforms. Facebook tends to age, Instagram is the younger crowd, and Twitter is in the middle. Make sure your audience knows where they are playing and invest time and money to reach them where they are already playing.

6. Social Media Stories

One of the biggest trends in social media is the focus on stories rather than individual posts. Smart businesses leverage stories in a way that provides behind-the-scenes stories to interested viewers and develops closer relationships with their fans. The story offers a prominent opportunity, with elements that alleviate important shortfalls not found in existing articles that are less permanent than other types of articles.

7. Advertising for Community Services

One of the biggest digital marketing trends today is the promotion to become more community-oriented. For small businesses that provide important services (eg plumbing and unlocking), it’s clear that someone wants to see it when they search for “around me.”

Google goes beyond paid advertising and has introduced local services to help businesses connect with the customers they need. If they don’t fit the person you’re looking for, Google doesn’t charge you, but instead links them to the more appropriate person.

There are many ways to manage your local service profile, but the important thing here is to make sure we have reviews that help us reliably carry out our processes and drive customers to our business. That means pursuing a strategy that favors the acquisition of reviews.
Many businesses and offerings to complete reviews help build trust online. However, caution is required. Requiring certain ratings from customers often violates the terms and conditions of review sites.

8. Voice Search Optimization

With the growing popularity of virtual home assistants such as Alexa, Google Home, and Siri, it makes sense that voice searches are on the rise. But what does that mean for your small business?
A key point in recent research is that speech search relies on natural language processing (NLP). This basically means searching according to our tone. That said, you usually need to worry about longer strings that are typed into search engines. The good news is that SEO can stake out longer strings than commonly used to dominate the voice search market.

Another component of voice search that small businesses should know is that local search is important. Many searches end up “around me”, leading to many store visits. When you look at your keyword strategy, you need to integrate words that describe your neighbors and your region so that you can see the greatest effect.

9. Quality Content

Content marketing can bring a lot to your business, but trying to constantly develop new fun takes will keep you from focusing on what’s important to your current business as you’re busy thinking about what’s next. . It’s easy to get caught up in a “content treadmill” that can’t focus on the whole picture because it consumes a lot of energy on a public schedule.
It’s important to understand that quality matters when it comes to future content. Yes, podcasts are likely to be published weekly There are, however, many successful podcasts that publish every other week, and if you’re not getting the readers you want to blog in the meantime, it’s probably time to switch modes to video.

The important thing here is to make sure that you are doing something that you can devote yourself to in the long run, rather than dominating your life. If something feels like a hassle to you, imagine how it will be transferred to your viewers!

10. IoT Combining Digital and Physical Things

You’ve heard a lot about the Internet of Things (IoT), but what does this really mean for your business and is still considered a digital marketing trend? Will you be? The answer is that it depends on the industry you belong to and what you do depends on the availability of various digital tracking methods.

One of the biggest ways this can be expected to affect small businesses is the Beacon, a localized wireless sensor that can notify and respond when a customer is in a particular location in the business. Is to use. For hotels, for example, you can set a beacon to get a massage discount when you walk beside the spa, or you can offer a meal discount when you’re near a restaurant. There are many ways you can use this technology to make a profit, so think about how your business can make a profit by mixing real and digital.

What You Can Do Now

Understand what digital marketing trends you need to focus on to maximize your bottom line. There are the most important trends to be aware of, down to the tactics that can be placed over-the-counter in your WiFi marketing strategy.

Leverage AI to identify patterns in your data.

  • Use WiFi marketing to serve customers with high conversion rates.
  • Repeat marketing with quick tactics.
  • Get on the personal trend.
  • Get smarter about social media marketing.
  • Optimized for voice search. Invest in quality content over quantities.
  • Consider the IoT Beacon and engage your customers.
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