Modern marketing relies on technology to analyze the overall outcome of marketing campaigns and guide future strategies and decisions. The best way to define a digital marketing platform is to divide it into two parts: digital marketing and digital business platform. Let’s take a look at the relationship between the two.
Digital Marketing is any marketing effort that leverages online media and the Internet through connected devices such as mobile phones, home computers or the Internet of Things (IoT). A typical digital marketing effort focuses on distributing brand messages via search engines, social media, applications, emails and websites.
Today’s digital marketing may focus on reaching customers as more conversion messages across multiple channels as they descend along the sales influx channel. Ideally, the marketing team can track the role these messages and / or channels have played to achieve their ultimate goal.
Examples of Digital Marketing Assets
Simply put, Digital Marketing Assets are all the tools you use online. Here are some common examples.
- Social Media Profile
- Images and Video Content
- Blog Articles and Ebooks
- Reviews and Customer Ratings
- Brand Logos, Images or Icons
Digital Marketing is increasing. For the first time in 2019, we expanded traditional marketing. This is because there are more and more consumers on the online channel. With the development of technologies such as AI and machine learning, marketers have better achieved the marketing skills they need to reach consumers with digital devices in a timely manner. This is the opposite of traditional marketing methods, which must be well planned and deployed in advance.
Consider the situation below.
There are 7.7 billion people in the world, and 4.4 billion people use the Internet.
Almost 30% of consumers prefer to interact with brands through social channels rather than going to stores.
To be competitive, organizations exist across digital channels and equipment. However, this does not mean that offline channels should be completely ignored. The best way to meet consumer needs is to have omni-channel, which combines offline and digital elements.
What are the benefits of digital marketing?
By adopting a digital marketing effort, your organization can create a customer-centric customer itinerary that is more cohesive than meeting where your target customers are. It can also open the door to continued involvement after purchase to help marketing teams develop brand loyalty more effectively and improve customer retention.
What is a Digital Marketing Platform?
Gartner says that in the context of modern business, platforms are tools that provide multiple business and technological capabilities. While there are tools that address the specific capabilities of one business need, such as one tool to exclusively schedule social media updates, the platform supports multiple capabilities across these needs. Platforms typically offer a broad set of features with APIs, integrations, and partnerships with other applications and data sources.
Let’s go back to the first question at with regards to “What is a digital marketing platform?”
A digital marketing platform is a solution that supports various functions in the area of marketing over the Internet. According to Gartner, to categorize into a platform, the solution cannot claim to support all components of digital marketing, but it includes features such as media purchases, performance measurement and optimization, and brand tracking. It should be noted that there is. But there are other marketing activities such as SEO and social media that I won’t explain.
8 Examples of Digital Marketing Strategy Types
Eight popular platforms for digital marketing include social media, influence marketing, content marketing, email, search engine optimization (SEO), and paper click ( PPC) includes affiliates and mobiles. I will explain each in detail.
1. Social Media Marketing Platform
Today’s consumers are increasingly dependent on social media platforms like Instagram, Facebook, LinkedIn and Snapchat. This is why it is imperative that the brand be activated with multiple accounts.
Consider the following statistics.
The average user has about 8 social media accounts.
An average of 2 hours and 22 minutes per person per day is used for social activities. Of the
5,110 million people with mobile phones, 3.26 billion use mobile phones to access social media.
people send about 1/7 of their waking hours on social platforms.
Marketers through social media platforms can reach potential customers in a variety of ways.
First, marketing teams can use these channels to distribute paid ads and sponsored content. Each platform has a way for marketing teams to create paid ad campaigns, categorize users, and have these ads appear in the feeds of targeted customer members. Depending on the platform, most marketing teams have the ability to place ads based on location, job title, interests, age, and more.
Social media is also a great way to organically promote your products and resources to your followers and connect with consumers. People who follow your brand on social media are likely to have bought from you in the past. Connecting with them on social media and answering customer service-focused questions is a great way to ensure continued engagement with your brand and foster positive experiences and customer loyalty.
Finally, marketing teams can use social media to set up a sound to build brands and increase the share popularity they follow. For example, Wendy’s colorful and fun tones are very popular on Twitter, and are generally getting likes and retweets responses.
2. Influencer Marketing
Another effective way to reach your target audience using digital channels is influenza marketing. Brands can partner with other people who share similar values who are considered celebrities, sites or experts in the field. Brands can then reach these Influencer followers through branded content and suggestions. Many marketers have been successful in influenza marketing. Nine out of ten answered the same or better than the other channels they use. Also, 1 in 2 women made a purchase based on recommendations from influencers.
Showing an example of influencer marketing: GoPro has partnered with Rocky, this influencer based in Colorado. Loki followers include many outdoor enthusiasts. This puts their products in front of their target audience with recommendations from thoughtful and reliable sources.
3. E-Mail Marketing
E-Mail Marketing campaigns allow organizations to maintain relationships with prospects and customers and send them personalized newsletters and offers based on past shopping history and brand engagement. If an individual interacts with some of the brand touchpoints (eg, a 10% discount email offer for the item under consideration, or free shipping that can ultimately result in a conversion).
Almost 60% of consumers say that email plays an important role in purchasing decisions. Also, transaction emails are more likely to be opened by subscribers.
4. Content Marketing
Content Marketing allows marketing teams to proactively answer user questions. The marketing team creates content, video, and other assets to answer questions and provide consumer context over the three stages of the buyer’s journey.
For example, consumers can realize that they need new shoes when going to the gym. Faldonbok’s marketing team can generate articles about what you need for your running shoes, not what you need when you focus on strength exercise. After seeing this content, the buyer decides that they need sneakers that meet that criteria. In another content, you can view the most popular running shoes and price range. Decide once you have been educated about these factors. The guidance your brand provides throughout is probably what they will buy from you. In many cases, content marketing is cheaper than other forms of marketing, but the number of leads is close to 3x.
5. Search Engine Optimization (SEO) Marketing
Search engine optimization is often closely related to content marketing. In the example above, when a customer is researching which gym shoes they buy, they probably click on one of the first 3 results appearing on Google. With that in mind, the sneaker’s marketing team wants to make sure their articles appear on this level of results. This is achieved by optimizing your content for your environment, making sure you have the technical stuff in place so that search engine crawlers can easily find and index that content.
6. Pay per click (PPC)
Pay per click is a form of paid advertising that basically allows marketing teams to buy traffic to their website. Marketers place ads on websites or search engines such as Google or Microsoft Bing and pay a fee each time an ad is clicked. These ads often appear at the top of search results pages and are usually determined by bids for specific keywords, but banner ads on websites are usually priced.
7. Affiliate Marketing
Similar to the referral program, you agree to work with an outside person or entity to promote your product in exchange for a commission on each sale likely to be attributable to their efforts. While this is a way to cut costs and outsource some of the time-consuming work of promotions, this kind of marketing often requires extensive scrutiny and tracking because you are putting your brand’s reputation in the hands of others.
An example of affiliate marketing is that advertisements on podcasts and radio programs often offer discount codes that listeners use to purchase products. For example, a customer can receive 30% of their purchase, and in return the show receives a small percentage of each purchase made using the code. Mobile marketing initiatives can include many of the above digital marketing strategies and typically utilize a combination of text messaging, social media, email, push notifications and mobile applications. Mobile marketing is becoming increasingly important as the number of mobile shoppers is expected to grow to around 187.5 million users by 2024. Accompanying a clear transition to mobile marketers should examine how to optimize their current marketing efforts on mobile to provide a seamless and user-friendly experience.
8. Mobile Marketing
The mobile marketing initiatives above can include a lot of digital marketing strategies and typically utilize a combination of text messaging, social media, email, push notifications and mobile applications. Mobile marketing is becoming increasingly important as the number of mobile shoppers is expected to grow to around 187.5 million users by 2024. Accompanying a clear transition to mobile marketers should examine how to optimize their current marketing efforts on mobile to provide a seamless and user-friendly experience.
What are the Benefits of the digital marketing platform?
The digital marketing platform spans multiple functions in one solution, allowing marketing teams to get a more integrated, holistic view of their campaigns. When choosing a digital marketing platform, consider the following benefits if you partner with the right marketing audition software provider:
1. Expenditure tracking and allocation details.
These challenges are exacerbated as the digital channels they have to offer become more diverse. With this in mind, marketing teams need to leverage a platform that uses an advanced contribution model. It provides insight into spending and success rates on multiple digital channels and viable suggestions on how to optimize advertising spending.
There are several types of contribution models, and if your team uses older models (eg last click contributions), you can miss the opportunity to get the most out of your digital channels. Using digital marketing tools, marketing teams are more likely to acquire updated contribution modeling capabilities such as integrated measurements.
2. Correct Advertising to Guide Transformation
With the correct digital marketing platform, multiple platforms can better understand the types of content that customers empathize with. This allows marketers to understand what voice and creative factors drive the most participation.
These platforms can help marketers build a more comprehensive user profile that helps them understand when and to show ads to their target customers.
3. Correlation of Qualitative and Quantitative Results
The right digital marketing platform makes money when planning media, tracking brands across channels, leveraging new advertising techniques, or making media purchases. Helps you make better choices to earn. The main part of this is helping marketers understand all direct reaction campaigns and more qualitative campaigns like brand building. Digital marketing platforms can develop KPIs, test them, and provide metrics for value comparison over time.
What to Look for in the digital marketing measurement platform?
The digital marketing measurement platform is critical to understanding what is working and what is not working in your campaigns. There are several considerations to keep in mind when deciding which measurement platform is best for your needs.
1. Clean Data
Marketing strategies should be built on timely, representative data. Organizations that do not prioritize data quality and do not meet stringent data quality standards are not good software partners. This is especially true if you rely on these partners to enrich your organization’s data with second-party and third-party data sources.
2. Relationships with Third Parties When allocating media spending and budgets
It is important to consider the relationships that third-party software providers may have by integrating with other tools and data sources to provide additional context to your media planning. If you are using a digital marketing platform to create your media plan, you can leverage these relationships to provide a more complete view of your customers. For example, if the platform has relationships with TV networks and periodicals, organizations can use subscription data to better understand who has been exposed to offline advertising.
Marketing Platforms should not be limited to the measurement of digital campaigns, as campaigns largely function as organizations are more likely to be running online and offline campaigns. Invest in a solution that takes it all into account to provide you with the most accurate insights and useful recommendations.
3. Marketing Artori Distribution Model
Not all Marketing Artori distribution models are created equal. If the solution does not leverage integrated marketing measurements, existing older measurement models can provide inaccurate recommendations. For example, if the platform uses media mix modeling or single-touch Yetview, the team can continually rely on older past measurements or miss key data related to the buyer’s journey. I will.
The Digital Marketing Platform is a great resource for brands to try to exist across multiple channels and create value for them. With tools such as Marketing Evolution’s single-closed-loop platform, marketers provide a holistic view for the success of their campaigns at all points of contact, measuring and optimally measuring marketing outcomes, sales, and participation. Can be transformed into. With the ability to track fragmented data such as media exposure, sales, and geographic location, you can gain actionable insights that can help you make future decisions and guide your marketing efforts. I will. Before choosing a platform, determine your goals and KPIs to find a platform that covers the right features for your business needs.