In the marketing sector, the term “content marketing” is frequently bandied about as something to be aware of. But what exactly is it, and why does it matter to you as a marketer? How can you use content to your advantage in marketing?
You’ve almost certainly received content marketing in the form of infographics, blog pieces, or video lessons. On brand teams, it may be handled as a stand-alone endeavor or as part of a larger marketing plan. Everyone’s definition of content marketing is different, and there are several approaches to take.
When 70% of marketers are actively engaging in content marketing, you know it’s something worth exploring, even if you’re not sure what it is.
What does “Content Marketing” mean?
First, let’s define content marketing in a nutshell.
Content Marketing: The strategic production and distribution of material across channels to provide value to your audience is known as content marketing.
Instead of merely promoting your products and services, content marketing allows you to provide value to your audience. In other words, content marketers do not ask, “How can we sell more stuff?” Instead, they ask themselves, “How can we build memorable experiences that solve issues, raise brand awareness, galvanize trust, and enhance brand love?”
This focus on the audience is only one of the many reasons why content marketing is so effective.
Benefits of Content Marketing
Increase Website Traffic
Anyone who is serious about their digital marketing efforts understands that without a robust content strategy, it is hard to succeed at SEO.
The basis of organic search and the greatest strategy to bring more visitors to your website is effective content.
Google will reward you with high positions on the search engine results page if you consistently publish strong and helpful content that answers search requests (SERP). If you continue to create new and excellent material, you will receive requests for backlinks from high-authority websites and blogs.
Many individuals believe that increasing website traffic (particularly inorganic traffic) will result in increased sales. This, however, is not always the case. However, content marketing eventually helps you with both – more visitors and more revenue.
Before making any purchase, a client must recognize that they have an issue that must be solved (awareness), do research on their problem and its solutions (consideration), then decide which solution to pursue (decision).
Content marketing addresses all three of these stages by assisting potential consumers in finding what they are looking for and establishing a relationship with them.
Greater Domain Authority
Domain authority is a search engine ranking number that indicates a website’s potential to appear in search engine results pages (SERPs). Domain authority is measured on a scale of 1 to 100. The greater your score, the higher your website’s ranking.
When examining your domain authority, your goal should be to outperform your competition in terms of authority score.
The domain authority score of your website is determined by a number of variables, including:
- Backlinks to/from a variety of sites Total traffic
- Time spent on the website by visitors
- Organic traffic to your website as a whole
- Other websites’ references of your brand
- Visitors who return
Digital marketing may assist you increase website engagement and, as a result, domain authority. By providing high-quality content and advertising your site through numerous marketing channels, a marketing team can attract and engage a dedicated audience.
Increased Conversion Potential
There are several digital marketing tactics you can use to convert visitors into leads and leads into loyal customers when it comes to raising conversion rates.
You may, for example, add pop-ups to your site, simplify your sitemap or navigation, better your message and content formatting, include calls to action on every site page, build a reviews/testimonials page, or clean up your website.
Without spending time or money creating a whole new strategy, digital marketing helps you to create the quickest path to conversion. Your digital marketing team may create a variety of techniques to improve the functioning and navigation of your site while also making your services and goods more appealing.
Strengthens Your Social Media
Content marketing boosts your social media presence by assisting you in growing your audience. The more individuals who like and follow you, the more potential clients you have at any one time.
In addition, as your social media presence grows, you can utilize it to develop your brand and continue to engage an audience.
If you look at the online statistics for any active company’s website, you’ll notice that social media accounts for over 20% of their traffic. This is because consumers enjoy staying up to speed on the newest items and news, and social media sites make this possible.
More effective use of marketing money
I believe everyone can agree that marketing is costly. This is especially true in the case of print and broadcast media, when you are effectively paying for the production costs. At the same time, these media do not necessarily produce rapid results, however they do deliver inbound leads in the correct format.
Content marketing, on the other hand, is 62% less expensive than other marketing strategies. It also generates three times as many leads per dollar spent as sponsored search efforts. Overall, you get more bang for your buck.
In terms of strategy, what does this imply? Simply simply, you must include a significant amount of content marketing. This manner, you may get relatively cheap leads while also having a highly noticeable brand.
You never know who could require your goods or services. They will discover you when news spreads, not the other way around.
Fills in the Conversion Funnel Gaps
The way we market has been radically altered by content marketing. There are several touchpoints along the conversion journey, but some are more crucial than others.
You can’t just walk up on someone’s doorstep and expect them to instantaneously believe in your goods. It requires a lot more effort, which is where content marketing comes in.
Content marketing closes holes in the conversion funnel and raises people’s awareness. It promotes brand recognition, thought leadership, and consumer education. Even if you don’t intend to sell anything, they are worthwhile activities.
These factors contribute to your brand’s reputation as a reliable source of essential information that potential consumers require and value.
Provides long-term value to your company
While there is a lot of information and several alternatives available on the internet today, you can avoid becoming lost in the crowd by producing and distributing outstanding content.
With good content that consistently adds value to your target market, you’ll establish a following that grows and gets traction in the coming months and years.
Blogs, in particular, provide organizations with value for many years to come, and the longer your high-quality blog material is available on the internet, the more it appreciates. Over time, search engines reward high-quality sites with valuable information.
Your website may gain authority by constantly sharing good content, which promotes your company’s authority in your field.
Create a Brand Identity
Another advantage of content marketing is the ability to give your business a personality. A brand is much more than a logo, color, or name.
Successful companies can promote their values in a way that paints a comprehensive picture of who they are, what motivates them, their personality, and their principles. Is your brand focused on cosmetics?
You may make material on body positivity, inclusiveness, and other related issues. A brand personality serves as the foundation for telling the tale of who you are as a brand. While your product and service pages may not allow your personality to shine through, your blogs and articles will.
Improved performance marketing
Finally, one of the advantages of content marketing is improved overall performance. With each extra website visitor or email subscriber, this is improved through more effective remarketing.
Cookies, at least for the time being, are your friend since they will assist you in following leads across the Internet. This allows you to be in the right location at the right time in many circumstances.
Customers frequently think about looking things up when they don’t have time to do so. As a result, they do not participate. Retargeting allows you to deliver reminders at precisely the correct time.
Hopefully this article has helped you. Need more help? Contact The Digital Spacee for a free consultation today!