The colours of a logo provide 80 percent of the information we get about a brand. This is due to the fact that various hues elicit distinct sentiments and emotions.
Businesses will frequently go to considerable efforts to ensure that their logo precisely complements their branding approach. Google famously experimented with 40 distinct hues of blue in their logo to determine which one performed best.
In this piece, we’ll look at six businesses that have made a certain colour their own. Why did each brand select the hue that they selected? And how is that hue likely (and intended) to make people feel, both explicitly and implicitly?
Source: Coca Cola Singapore
According to reports, Coca-Cola’s distinctive crimson (which is actually a blend of three different colors of red) was created for practical rather than commercial purposes.
In the 1890s, the barrels in which Coke was delivered were painted red to differentiate them from barrels holding beer. The red remained, and when Coke was marketed in individual bottles, the red appeared on those as well.
Of course, from a marketing standpoint, the second piece of the jigsaw is to establish a link between the hue and the brand. And for Coke, that meant using it across the board, from product packaging to advertising, merchandising, and even the company’s (now equally famous) red-liveried trucks.
Even if Coke’s choice of red wasn’t influenced by consumer psychology, it proved to be a good fit for the brand. Red is a strong, powerful hue that evokes feelings of enthusiasm, power, thrill, and vigor, which is precisely what a brand like Coke would like to elicit.
Source: Design Week
Subway hopes to express the ideals of freshness that it has placed at the center of its brand through the use of green, which is typically used to signify health and regeneration.
Another hue that can be seen from afar and attracts customers to its eateries is yellow.
Tiffany & Co.
Source: Je Suis Bobo
Given how well-known the hue is (it even has its own Wikipedia page), “Tiffany Blue” is probably best known for being anything but blue. Or, at the very least, not the royal blue or navy that comes to mind when we think of the hue.
But that doesn’t take away from the effect of the pale robin’s egg color, which has been trademarked since 1998.
Although Tiffany Blue conjures emotions of elegance and richness, this isn’t true of all blues. Lighter blues conjure up images of peace, openness, and innocence, whilst deeper blues conjure up images of maturity, stability, and dependability.
Lufthansa, like many other airlines, employs blue, but it’s one of the few that also uses yellow, which represents pleasure and confidence.
Olt Aicher, a German graphic designer, created the visual identity, which is regarded as one of the most effective rebrandings of the twentieth century. According to Disegno, though, Aicher never deemed the design complete.
Silver in various hues is frequently used in the car industry to represent excellence and craftsmanship.
The Toyota logo took three years to create and is designed to be recognizable both in front of and behind the wheel. The relationship between the consumer and the brand as they coexist in the world is represented by the two inner circles, which are surrounded by a larger circle.
Source: The Pigeon Express
Few brands and color combinations are more famous in the United Kingdom than Cadbury with its characteristic purple (Pantone 2685C), which it has employed since Victorian times. Purple was Queen Victoria’s favorite color, according to legend, which is why the Cadbury brothers selected purple for their early wrapping.
Purple is also linked with innovation and audaciousness, which Cadbury has embraced, notably in its advertising. Its most recent ads have had anything from brow-syncing to drumming gorillas, all with the characteristic purple prominently shown.
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