How to Plan and Publish Your Social Media Account
Social Media marketing for small businesses usually starts with having a consistent presence on social media. Stats show that close to 3 billion people use Social Media. By being present…
How To Strategise In Social Media Marketing
Planning your Social Media with a strategy should be your first step. Let's take a step back and look at the big picture before you jump straight in and post…
Top 7 Major Social Media Platforms That You Should Be On
54% of B2B marketers say they’ve generated leads from Social Media. Most people use Social Media in their everyday lives, and it doesn't appear that this will change anytime soon.…
What is Social Media Marketing?
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content…
Why Apple’s Brand Positioning Work
Positioning is a strategic strategy used by marketers to decide where an item should fit in a particular market, or what "niche" it should occupy in comparison to other consumer…
4 Examples of Strong Brand Positioning
Source: Nike NIKE Nike began by emphasizing performance and innovation in their goods. They created the waffle shoe and targeted serious athletes with their brand. Their product line has expanded…
All You Need To Know About Brand Positioning
What is Brand Positioning? Kotler defines brand positioning as "the act of structuring a company's offering and image to occupy a distinctive place in the target market's thinking." To put…
How did Ralph Lauren become so iconic?
“I’m interested in longevity, timelessness, style—not fashion.” Ralph Lauren, the guy who established a garment empire by pulling inspiration from movies, sports, and how the affluent and powerful conduct their…
6 Stunning Brand Images
Airbnb Source: Digital Ink Airbnb's brand image is all about living an active life and belonging anywhere, just like its service. They urge people to make the most out of…
Why Brand Image Matters
Today, we will be talking about how a brand image can help to build the foundations of your brand and help it excel in this fast-moving world. Before we begin…
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