McDonald’s has had a number of slogans since they first started in 1940, and they’re famous for some of the most memorable and catchy fast food slogans. The finest McDonald’s taglines are highly distinctive, thanks to eye-catching icons like Mac Tonight and Ronald McDonald, as well as campaigns with everyone from The Flintstones to Sonic the Hedgehog.

Whether or not the slogans hooked you on the cuisine, the most unforgettable McDonald’s taglines condense all you need to know about them into a single sentence. What are the McDonald’s slogans that have stayed with you the longest?

1. Look for the Golden Arches

McDonald’s iconic Golden Arches were created by architect Stanley Meston in 1953, and the business instantly capitalized on them. One of their early advertising efforts advised consumers to “look for the golden arches,” a smart tagline gave that most people were too preoccupied with Sputnik or Chuck Berry’s better-renowned cousin Marvin.

2. Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.

Even when you can’t sing the song, you’ve probably heard it and recognized it. As a result, most people can probably tell you what’s in a Big Mac whether they like it or not.

3. Real Good, and Still Only 15 Cents

Even as McDonalds’ grew in the late 1950s and early 1960s, the hamburger pricing remained constant at three nickels. As you can see from the commercial, they were very proud of it, and this blonde lad was especially pleased.

4. It’s a good time for the great taste of McDonald’s 

Whether you believe the claim or not, this tagline was one of McDonald’s most popular and is still imprinted in many people’s minds today. It’s interesting to note that it’s from the same year as Wendy’s launched “Where’s the beef?” Consider it a golden period of fast–food burger marketing.

5. I’m lovin’ it (2003)

“I’m lovin’ it,” with its infectious call-and-response tune and total poetic purity is an unavoidable earworm whether you’re lovin’ or hatin’ that fact. It has also been highly beneficial for the firm, helping to pull it out of its previous significant downturn before it became stuck in this one.

6. Early 1970s: You Deserve a Break Today

The 1970s saw the introduction of one of Mickey D’s most renowned phrases. Indeed, Advertising Age named “You Deserve a Break Today” the fifth-best promotion of the century, after only Nike’s “Just Do It” and that smug old Marlboro Man. It was a phrase that would be repeated from time to time, but none of the following iterations could compete with the pure magnificence of this lady’s afro.

7. It’s what I eat and what I do

This ad series was intended to promote physical exercise and a more balanced lifestyle. The phrase itself is a perplexing jumble of words and intents. If all you eat is a 20-piece nugget, you’re probably not doing much physical exercise.

8. We Love to See You Smile

The McDonald’s grin tagline was so popular in the early 2000s that when it was replaced, even serious newsman (and obvious McD salad fan) Anderson Cooper jumped on the issue.