1. Nike: Just Do It
The Nike message that everyone is familiar with.
“Just Do It” is the official Nike motto since it appears on every product and event the business develops or sponsors.
It didn’t take long for Nike’s message to resonate and become an icon. The brand became more than just athletic apparel — it began to embody a state of mind. It encourages you to think that you don’t have to be an athlete to be in shape or tackle an obstacle. If you want to do it, just do it. That’s all it takes.
However, it’s improbable that Kennedy + Weiden, the firm behind this tagline, foresaw Nike branding themselves in this way from the outset. In fact, Nike’s merchandise used to be nearly entirely geared toward marathon runners, who are among the toughest athletes on the planet. The “Just Do It” campaign expanded the funnel, proving that some companies need to take their time crafting a tagline that expresses their message and resonates with their target demographic.
2. KFC: It’s finger lickin’ good
This phrase has been around since the 1950s and is still going strong. It only goes to demonstrate that when a tagline is genuinely outstanding, even trends can’t stop it.
The underlying concept of taglines hasn’t been altered. You’ll be okay for decades if you keep it basic and catchy.
So why is the tagline “Finger Lickin’ Good” so effective?
It expresses how people feel about KFC food. The tagline alone conjures up images of delectable cuisine, which is precisely what the originator intended.
The lickin’ portion is so laid-back that it instantly makes the brand feel friendly. It’s the way individuals speak in a casual, conversational tone; It isn’t a pompous establishment, as evidenced by a single phrase. It just provides comfort food that you want to eat every day.
3. McDonald’s: I’m Lovin’ It
What inspired McDonald’s to come up with this tagline?
McDonald’s organised a competition in which 14 worldwide ad agencies competed, including the industry’s largest, but the winner was a modest German studio called Heye & Partner.
The concept was “ich liebe es,” which means “I love it,” and was of course followed by the “ba da ba ba ba ba I’m enjoying it” refrain.
McDonald’s launched its ad in Germany to honour the agency’s contribution and then put out an English version in the United States, the United Kingdom, and Australia.
Justin Timberlake assisted with the introduction of the new McDonald’s marketing campaign in 2003, which was centered on the tagline “I’m Lovin’ It.”
The phrase has gone on to become the longest-running McDonald’s slogan in history, and it is still going strong today, demonstrating how a tagline can appeal to a brand’s target demographic.
According to The New York Times, Larry Light, executive vice president, and worldwide chief marketing officer of McDonald’s remarked that the term ‘I’m lovin’ it’ is becoming part of the language. Now, that is a successful tagline.
Even though McDonald’s meal may not be the healthiest option, but the benefit McDonald’s promises is that you’ll love the flavour.
4. Disneyland: The happiest place on Earth
This is one of the most memorable marketing taglines in existence today. Dating all the way back to the very first days of the park’s opening in Anaheim, California. While the precise source of who first created the tagline is lost to history, it has been a continuous component of Disneyland’s branding for decades.
There are also a couple more examples of shorter-term campaign taglines from Disneyland:
- “I’m going to Disneyland.” Throughout the 1980s, this tagline was used in a series of ads in which famous athletes and celebrities would declare that they were heading to Disneyland after reaching a goal.
- “Where dreams come true.” This tagline was created in 2006 to appeal to all consumers in a single brand voice after the park’s 50th anniversary, and as part of a global push to unite the Disney parks. It also marked the beginning of a series of creative initiatives as well as a visual update of many of the park’s assets.
The result of this slogan has also brought many people to feel a sense of being at the happiest place on Earth whenever they drop by Disneyland. No wonder everyone feels so happy whenever they visit Disneyland.
5. RED BULL: Red Bull Gives You Wiiings.
Source: agency spotter
The tagline “Red Bull Gives You Wings” was designed to draw attention to the company’s successful approach to promote this distinctive energy drink.
Dietrich Mateschitz and his creative team came up with a brilliant figurative tagline that was especially unique in the 1980s when new firms were trying to obtain qualified headships that could convert into sales.
It piqued purchasers’ interest to the point that many of them wished to fly with the “wings.” Resulting in Red Bull being the caterers of the wing but in a very different way. Though the business meant for the phrase to promote Red Bull as a revitalised energy drink, many people mistook the term “Red Bull Gives You Wings” for actual wings.
Focusing a lot on the concept that their product provides individuals “wings,” a metaphor for the energy they need to go through the long days and nights of ordinary life. Red Bull has firmly established itself in the hearts and minds of the people; they understand what they require when they are exhausted, and they anticipate that people would go for the can with two charging bulls, symbolizing power, for an additional boost for the day.
The concept of enticing young guys who live on the edge or want to live on the edge with a roaring energy drink was novel and bold. Therefore, the tagline for the company’s stimulating drink is “Red Bull Gives You Wings,” but is occasionally changed to “No Red Bull, No Wings.” too.
All of Red Bull’s marketing stunts have generated a lot of attention. The successful case studies of the world’s leading energy drink brand teach us a lot about corporate branding and how a true understanding of the target audience can help you win the marketing race with flying colors, or even to soar high with our distinctive “WIIINGS.”
6. SUBWAY: Eat Fresh
I can almost hear the tune in my head as I read this tagline.
Subway’s first really recognizable tagline was introduced in 1996, with the objective of distinguishing the business from unhealthy, standardised fast-food competitors such as McDonald’s, Burger King, and KFC. The key point was that Subway was doing something well that none of their competitors could hope to match.
Since fast-food is generally unhealthy, this phrase was created to help them present themselves as more “healthy.” The motto “Eat Fresh” assures customers that their sandwiches – and fillings – are always fresh and cooked to order. With the yellow and green branding, it’s a winning combination.
With the brand’s tagline, their commitment to providing a healthy option and connecting it with rising customer demand for transparency and high-quality ingredients was an incredibly smart move.
7. POKEMON – Gotta Catch ‘Em All
Source: Deviant Art
The first draft of the tagline being “Catch ‘Em If You Can” wasn’t catchy enough to Nintendo. So it gradually changed to “Gotta Catch ‘Em All” which is a strong tagline in terms of selling products. It pushes people to buy goods, play countless Pokemon games, and watch a lot of cartoons. It also has an addicting quality and it’s a perfect fit for what Pokemon is and has become.
Pokemon’s catchphrase has become one of the most iconic and well-loved in the video game industry or maybe even our day-to-day life. It’s so closely connected with Pokemon that it has sparked debates, as it is now difficult to capture all of the creatures in the most current games. Regardless, fans will most certainly strive to catch them all for decades to come.
8. APPLE – Think Different
Source: Cult Of Mac
This slogan was originally used in the Apple ad “Here’s to the Crazy Ones, Think Different,” which was a homage to all the legendary visionaries who questioned the status quo and altered the world. The slogan itself is a direct reference to IBM’s “Think IBM” campaign, which was used to promote the ThinkPad at the time.
Even though Apple hadn’t introduced any big new products at the time, the slogan “Think Different” began to appear with Apple advertising all over the place. People suddenly realized that Apple wasn’t just another computer; it was so powerful and easy to use that it made even the most inexperienced computer user feel creative and tech-savvy.
Apple’s stock price quadrupled within a year of the commercial’s premiere, according to Forbes. Despite the fact that the slogan has since been discontinued, many Apple users still feel entitled to be among those who “think differently.“