As a result of the digital revolution, the relationship between businesses and consumers has altered. Buyer behavior has been affected by digital media, and customers may now choose how they want to get information. Consumers no longer call you or wait for your next commercial before learning more about your business; instead, they turn to the internet. According to recent surveys, video is the preferred medium for customers to get information about companies or goods that have piqued their interest.
YouTube is the world’s most popular video-sharing site, and it’s not just in the US. As a result, it’s become the go-to place for anything related to entertainment, information, or education.
So here are 7 reasons why you should be making that video and posting it on Youtube right now.
1. Youtube Is FREE
YouTube, unlike traditional media such as television and radio, is completely free. Unlike conventional media, where visibility is gained by money and contacts, the web requires both time and work to build. Videos have the potential to become viral just as rapidly as a more well-known brand because of this medium’s ability to be leveraged. Some of the most widely shared, watched, and circulated online material are videos and photos. It’s as easy as clicking a button to share anything on social media, and it spreads like wildfire.
Small businesses may use YouTube to reach a wider audience and enhance their marketing capabilities at no expense to themselves. Videos on YouTube are the most popular and your YouTube channel acts as an additional website without the associated costs of hosting and maintenance.
2. Youtube Is The Second-Largest Search Engine
YouTube has a large user base, but it also has a massive media collection. That’s because YouTube receives around 300 hours of new material every minute. In it, you’ll find a wealth of knowledge on everything from the sun to the stars.
YouTube’s viewers rely on the site’s strong search engine to discover the material they’re looking for on such a large platform. It handles more than 3 billion queries each month, making it the second-largest search engine on the internet behind Google.
Consequently, if you’re concerned about how much screen time your material will receive, the figures indicate that it will. All you have to do is tailor your YouTube video creation to the audience.
3. Youtube Has A Massive User Base
In today’s internet, YouTube is one of the most popular video-sharing and social networking sites. Over 2 billion people across the world use YouTube each month, according to stats from the website Statista. These are those who visit the website on a monthly basis. Keep in mind that these figures do not include those who watch movies as guests or who do not have a Google account.
At first look, the statistics above reflect YouTube’s enormous user base. In spite of this, some company owners believe that their target audience “isn’t on YouTube,” according to an expert from any YouTube advertising firm.
Out of the 2 billion monthly users:
- 11% are aged 18 to 24.
- 23% are between 25 and 34.
- 26% are 35 to 44.
- 16% are between 45 and 54.
- 8% are 55 to 64.
- 3% are 65 and above.
- The remaining 14% are undetermined.
You can know your audience is on YouTube just by looking at the faces behind the names. Unique material may be presented in a way that effectively targets your target audience by your YouTube agency. Our YouTube video production company can demonstrate how to do this.
4. Youtube Helps To Boost Your SEO
The YouTube video search engine is only one of the many ways that video marketing on YouTube may help your search engine optimization (SEO) efforts and rank high in Google (SERPs).
Google Universal Search makes it possible for mixed media to appear in SERPs. Images, videos, news, books, and even local searches are displayed on search results pages providing a full collection of solutions to what consumers seek. However, videos are increasingly appearing more frequently at the top of search engine results pages (SERPs). YouTube is preferred by Google not just because it is a subsidiary but also because of the seamless transition between the two websites.
Nearly 86.9% of all internet traffic is generated by Google search. Those who rank first on search engine results pages (SERPs) get a 33% increase in visitors. Use these analytics to your advantage by producing high-quality content and including YouTube videos on your website’s landing pages.. Those with video have a 53x higher chance of appearing on the first page of search results than pages without video.
5. Youtube Allows You To Demonstrate Your Expertise
YouTube is now the internet’s second most popular search engine, after Google. Every day, individuals look for solutions to their issues and queries on the internet. Short films with guidance and recommendations give a wonderful way to establish authority and connect with your target audience while also building your brand.
For example, a web marketing agency may produce short films with advice on “How to Use SEO” or “5 Great Social Media Marketing Strategies.” When you create 3-5 minute films with fantastic recommendations, you show your industry knowledge while also increasing the authority of your company’s brand.
6. Providing BTS Insights through Youtube
Why not show your existing and future consumers what goes on behind the scenes at your company? Not only is this a fantastic method to establish trust with potential consumers, but it also demonstrates how dedicated your firm is to serve them. You might include an interview with the CEO, show off your team, or even vlog a day at work.
7. Portraying Customer Testimonials On Youtube
Uploading client testimonial films to YouTube is another technique to increase consumer confidence and authority in your company. Showing off excellent feedback and testimonials from previous clients is a tried-and-true strategy for achieving success. The use of customer testimonials facilitates the purchasing decision-making process and assures customers that they are receiving quality service from a reputable firm.
These 7 reasons prove that Youtube is the perfect place to help your business grow. So if you haven’t started anything on Youtube, quickly get started on it today!