5 Tips For Creating The Best Instagram Post
Ensure That It Is A Business Instagram Account
A corporate account offers you access to services that a personal account does not, such as:
- Instagram Insights
- Instagram Shopping
- Instagram Ads
- Primary and Secondary Messaging Inboxes
- FAQ Options
- Contact Information
- Call-to-action Buttons On Your Profile
For influencers and content creators, a creator account comes with its own set of perks. However, for the majority of marketers, a business account is the way to go. It’s time to upgrade your account to a Business Account so you can start optimizing your Instagram business!
Identify Your Goals On Instagram
All social media sites are powerful advertising tools, but you can’t utilize them effectively on Instagram unless you figure out what your key objectives are. The phrase “Instagram marketing” is very broad, therefore the first step is to figure out what goals you want to achieve.
Here are some of the questions you’ll have to considerr:
- Do you wish to raise your brand’s awareness?
- Do you want to market your goods or services?
- Do you want to generate new leads?
- Or do you just wish to have an internet presence for your company?
It will be easy to construct your marketing strategy once you have identified your objectives. Instagram analytics tools can assist you in determining the success of your marketing initiatives.
Include Emojis In Your Instagram Captions
Including emoticons in your Instagram photos is another great method to increase engagement. Emojis by themselves enhance engagement by up to 1.31 percent, according to the research.
When you include emojis in the description of an image post, for example, your engagement rises from 2.15 percent to 2.72 percent. In the case of videos, it jumps from 1.88 percent to 3.20 percent in a matter of seconds. The engagement rate for carousels increases by 0.54 percent, from 2.52 percent to 3.06 percent.
So, how many emojis should you use in your message? It’s better if there’s a lot of it! The postings containing between 20 and 25 total emojis have shown to be the most successful. In all, you should utilize about 20 emojis, including a few in the description. You may use them to show off your individuality and make your messages more personable by using them.
On Instagram, the heart-eyes emoji is far and away from the most popular, followed by the heart, sparkles, and camera with flash.
Be Specific About Your Hashtags
While everyone’s hashtag approach is different, here are a few tips to make your articles discoverable and readable:
While there is no right or wrong answer, in general, you should attempt to utilize no more than 8 hashtags per post. Make sure you’re just using hashtags that are relevant to the conversation. The post below contains a wonderful photo, but it exceeds the restriction of 30 hashtags, which detracts from the image’s quality and makes it appear spammy.
Create a branded hashtag. This is a wonderful approach to set your company apart from the competition. Keep it short and simple to comprehend. For example, Herschel Supply Co. utilizes the #WellTraveled hashtag, which has become one of the most popular for travel photographs.
Go for a niche hashtag. The more general a hashtag is, the more competition it will face. You’ll receive greater interaction if you choose hashtags that are more precise.
Ensure that your hashtags are readable. When using hashtags in captions, make sure they don’t disrupt the flow or distract the reader.
Take The Best Photos For Your Instagram Posts
While hashtags and captions are essential, Instagram is mainly about photos. Your Instagram post’s photos can make or break it, so make sure they’re on point.
Here are some tips for taking the best Instagram photos:
- Have A Focal Point – Avoid adding additional distractions to the photo as you will overwhelm viewers with too many details.
- Use Natural Light – Make sure your picture is well-lit but never overly exposed.
- Framing Is Key – Try to include intriguing items in the frame while leaving room around the focal focus.
- The Rule Of Thirds – This is an excellent method for positioning items in a photo. Begin by splitting the frame into a 3×3 grid. Ensure that your photo is in the middle square, where the lines cross.
Now, with these 5 tips, your Instagram should be good and ready to go!