3 Ways To Improve Your Social Media Presence

3 Ways To Improve Your Social Media Presence

assorted-color social media signage

Social Media is the norm and part of many people’s lives today. Among the masses, how can you get yourself noticed and be the diamond amongst the rocks?

Here are 3 ways to improve your social media presence:

Be Real, Be Human

One of the worst social media blunders is to come out as a soulless company with no personality. People want to get to know your business on a more personal level in today’s transparent world.

Many businesses today make jokes and aren’t hesitant to interact with their fans as if they were friends. Whereas companies were formerly chastised for appearing to be robots, many followers now demand a human presence on social media.

Similarly, showcasing your brand’s human aspect entails showcasing the faces behind your social media feeds. Getting intimate with your followers may help you create a much-needed connection, whether it’s workplace photographs or snapshots of your staff “in the wild.”


Don’t Seek Followers, Seek Real Relationships

black iphone 4 on brown wooden table

We can argue all day about whether your following count is a vanity measure or not.

However, having 100 followers who connect with you and your material on a regular basis is far more important than having 10,000 who don’t.

It may seem trite, but don’t forget to include the word “social” in your social network profile. The beauty of social media is that you can build relationships with people from all around the world in an instant.

For example, Sprout Social’s own #SproutChat allows us to stay in touch with our beautiful fans who are also excited to interact with us on a daily basis.

Here are some short suggestions if you’re not sure where to begin when it comes to relationship-building:

  • Always be sure to @mention the people in your social media postings
  • Respond to inquiries from others
  • When someone @mentions you or shares your content, respond to them
  • Reply with a remark to create a discussion instead of merely retweeting and like other people’s material


Optimize Your Profile For SEO

As previously said, social media has made discovering new companies simpler than ever. But just because it’s simpler doesn’t mean you won’t have to put in any effort.

When you think about SEO, you probably think of website optimization. However, you’ll want to optimize your social accounts so that your target audience can find you more easily.

Hashtags are one of the simplest methods to improve your articles. You should also improve your bio page in the following ways: 

  • In your company description bio, use a few keywords (discovered via social media tools)
  • Have functioning connections to other channels, such as your website or YouTube channel, where your fans may learn more about you.
  • On all social media networks, use the same profile image and handle


Start establishing your Social Media presence with us today!