Planning a digital marketing campaign is not an easy process. It is important that many factors influence the generation of effective strategies and that everyone involved is on the same page. However, there are some aspects of digital campaigns that marketers can’t always consider before developing a strategy.
As a telecommunications leader, members of the Forbes Communications Council know what it takes to create an effective digital marketing campaign. From the bottom, 12 of them share important aspects that marketers should consider before developing a strategy.

1. Similar Audiences

Most digital marketing campaigns include versions that will create similar customers, in most cases, create similar customers across customer databases, but this is a mistake. You don’t have to target every customer. You want to target only your “best” customers. When creating these similar customers, mirror only the top 10% to 20% of your customers, not the entire list. John Huntinghouse, TAB Bank

2. Goals and Indicators of Success

Ensure that you have a clearly defined purpose with appropriate success criteria and strategically review it using data from across the customer lifecycle. This is no simple short-term campaign. It will be recorded, analyzed and fed back to the brand’s data ecosystem, building personal experiences and lasting relationships that will improve business performance with lifelong customer experiences. Azlan Raj, Merkle

3. Consistency with the overall marketing strategy

“How does this campaign align with the overall marketing strategy and how will it help the realization of the business strategy?” Question. Another important aspect of digital campaigns involves not only metrics, but also how to get sales metrics tailored to specific campaigns. Raghunath Koduvayur, IQM Quantum Computers

4. Your Itinerary

What is your journey that you would like to experience? What do you have today How far are you where you want to experience? How do you prepare an experience for your visitors before investing to invite people? Sarah Falcon, Object Edge

5. Customer Profile

It definitely starts with a customer profile. It’s easy to overlook having a really good understanding of your ideal customer’s digital habits, but it’s one of the best ways to influence the content and behavior of your own digital marketing. Amanda Davis, Zii Technologies

6. Performance and Process of Previous Campaigns

When a team begins planning a digital marketing campaign, they often see the team project as a “new start” and throw all previous campaigns out the window. However, evaluating previous campaigns in terms of performance and process will be central when planning a new digital marketing campaign. Continue to learn from one point and try new things. Alfie Dawson, Datasine

7. Target Audience

It is important to recognize and define the audience for each campaign. In the digital world, it is possible for a single campaign to have multiple audiences, resulting in multiple ads. People are hungry for individuals, so all the various points of contact within a campaign need to be considered very enthusiastically so that the message can be delivered to the right audience. Emily Burroughs, BGSF

8. Contextual Targeting Through Other Channels

Recently, digital marketers recognize that contextual targets are becoming more important in light of changing consumer data availability. And, in a wider range, other channels need to be considered. Unlike the online world, outdoor advertising was one-on-one and the context was always king. With the development of DOOH (Programmatic Digital Outofhome) media, marketers now have much greater control over the ability to deliver messages that are relevant to the current situation on a global scale. Nikki Hawke, Hivestack

9. Test Budget

Test budget isn’t really what most digital marketers are talking about. Look at it, use it like money when you go to the casino. It’s a risk, but it’s money you can lose and it’s not about breaking the bank. But unlike gambling, if you have a great creative team, you can probably get that ROI back. Philip Kushmaro, Usercentrics

10. Buying Behavior
Marketers need to review buying behavior targeting. Rather than targeting campaigns aimed at a specific age group, profession, or gender, you should aim to reach people who have purchased similar products in the past and are therefore more likely to purchase them again. Targeting here is based on proof, not assumptions. Marketers can expect higher conversion rates and higher profits. Anil Malhotra, Bango

11. How to Leverage Chat Robots

Digital marketing campaigns are omnichannel and must provide the right information at the point of interaction with your customers. Real-time conversations via chat bots help turn visitors into prospects or customers. Be sure to add it to your chat bot strategy and review how these intelligent tools can personalize and deliver your campaign messages. Parna SarkarBasu Brands and Buzz Marketing, LLC.

12. First-Party Data Knowing how to use

First-party data is an important first step. In a cookie-free world, it costs more to get new customers. To maintain the ROI of a digital program, marketers need to focus on creating long-term customer participation that enhances the lifetime value of all acquired customers. The best way to do this is to use your data to create a unique and engaging experience. Christian Selhow Hansen, formation